Tag: Marketing

The rise of ‘online’ supermarkets: the virtual shopping cart is here to stay
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The rise of ‘online’ supermarkets: the virtual shopping cart is here to stay

In the last decade, factors such as globalization or massive access to the Internet have changed and conditioned the way in which certain products are consumed. Social and economic transformations to which, in recent months, have been added the changes caused by the irruption in our lives of COVID-19. The months of the pandemic have changed many of the traditional customs and ways of life. In fact, something as everyday as going to the supermarket became a big obstacle that the main food chains solved by betting on the sale online.Based on the latest reports provided by Kantar, the world's leading data and consulting company, the industry e-commerce from the diet is undergoing very rapid chang...
This is how you can improve your campaign results: practical marketing tips
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This is how you can improve your campaign results: practical marketing tips

All those who are looking to improve their marketing campaigns are in luck. On the site Think with Google they just post a practice guide with tips made from the team of Media Lab, in charge of managing the media strategy for all Google advertising campaigns. Their internal way of working, as well as the process they have carried out to tackle some of the latest challenges posed to marketing departments of any company in recent years are collected in this article.Google's marketing method, this is the name of the guide that they have prepared and share Openly, it includes three steps to mastering digital advertising. As Kevin Murakami, Google Marketing team, explains in the introduction; t...
César Pascual: “Going ourselves to the customer with the product was our best marketing tool”
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César Pascual: “Going ourselves to the customer with the product was our best marketing tool”

Cesar Pascual, co-founder and head of marketing of La Virgen Beers, is the interlocutor of this last conversation that Luis Garicano maintains with innovators on their business projects that seek a more sustainable, more digital and more competitive economy.In an advertising agency in San Francisco he met two other Spaniards. All three, fascinated by craft beer, They decided to return to Madrid 10 years ago to set up their company. "Madrid deserved a better beer", was his bet.The growth meant that in 2017 they became part of a world brewing group maintaining its autonomy of responsibility, direction, production and marketing. . Disclaimer: If you need to update/edit/remove this news or article then please contact our support team Learn more
The ‘influencer’ camel: he hid drugs in the parks so that his fans would find them and posted them on networks
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The ‘influencer’ camel: he hid drugs in the parks so that his fans would find them and posted them on networks

Rafa, who is the name of the detainee, posted videos on his social networks announcing that hid marijuana buds by the parks of the Prat de Llobregat.Through Instagram, he gave instructions, giving exact details of where the drug was. Thus, his more than 3,000 followers took to the streets in search of the hidden drug. Sometimes I waited for them to arrive to record them while collecting the gift, and others requested that they notify him through social networks that they had been the winners.More than a game, it was a marketing campaign: whoever was given marijuana, then offered to sell him more. Having given so many details about their location in real time, the Mossos d'Esquadra have managed...
CC OO and UGT criticize that Correos only scan 4% of shipments
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CC OO and UGT criticize that Correos only scan 4% of shipments

UGT and CCOO have accused Correos of "underestimate security" Only 4% of shipments go through the scanner, as the company has explained that out of 22 million shipments per day, a total of 300 million are examined annually in security scanners.This has been indicated after the meeting they have held on Tuesday with representatives of the management to discuss the matter of threatening letters received by political leaders. As explained in a statement, the company has informed them of the existence of a 2009 protocol, which was modified in 2019 for its "relaxation", by reforming the regulations with packages of less weight than 100 grams so that did not have to go through security ...
Pay attention to the supermarket: this is how brands use neuromarketing
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Pay attention to the supermarket: this is how brands use neuromarketing

Why do we buy a certain brand of detergent or any other product? Supermarkets are full of brands that struggle to attract our attention as a consumer, a consumer saturated with advertising messages, with a brain whose attention is not unlimited, and who when he goes to buy the bottle of detergent he finds a multitude of options to choose from.It is the great fight for the sale, where brands do everything possible to attract consumers - there are those who speak directly of "manipulation" -. This is where the science of neuromarketing comes into play.Beyond manipulative opinions, neuromarketing is based on neuroscience and neuropsychology, and studies how the brain responds to the stimuli, for ...
What is Rotomoon, the new Forocoches token
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What is Rotomoon, the new Forocoches token

Forocoches has joined the token fever and has released his, Rotomoon, whose image is an astronaut on a rocket and which pretends help with your benefits to animal shelters.The token, like bitcoin, has been created with a finite number of coins, 288 million, which refers to an internal joke of the foreros, by which every time someone asks for a number, they answer 288. According to their Web page, each transaction will have a commission of 10%, of which one half is distributed among the 'holders', that is, the users who have positions in it, and the other half is destined to make donations and marketing campaigns.The donations will go to the animal shelters, as they "want to help a...
What will we be like when the pandemic ends?
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What will we be like when the pandemic ends?

Now that we can begin to glimpse the end of the pandemic, the time has come to consider what the world will be like when we end. Will we go back to the prepandemic organization and customs that we remember? Is there something that has already changed forever?Of course, there are interests and customs that have settled between us enough to be sustained in the medium or long term. According to the interests of the users, which are reflected in their searches on Google, many of the issues that at the beginning of the pandemic began to arouse the interest of people are still present in their day-to-day lives and have even gained more strength. For example, the increase in searches for terms such as "supermarkets" or expressions such as "take away" is significant.On the site Think With Google...