The president’s re-election campaign Joe Biden and the vice president Kamala Harris launched this Friday, the first day of Hispanic Heritage Month in USAan advertisement in “Spanglish” (a mix of Spanish and English) aimed at Latinos.
The advertisement, titled “For Us” (For Us), highlights how the president’s actions Bidenincluding student debt relief, job creation and small business investments, are benefiting the latin communitythe campaign said in a statement.
“For Us” It is the first announcement in “espanglish” of the Bell Biden-Harris 2024 in this election cycle and is designed to reach the millions of bilingual Latinos, who consume content on a variety of monolingual and bilingual platforms, including younger Latinos.
The commercial will air on national Spanish-speaking television, including Univision y Telemundoand specifically in the coverage of Sunday Night Football of Telemundo in key states; as well as on multiple digital platforms in English and Spanish.
The ad is part of the team’s $25 million, 16-week advertising campaign. Biden-Harris. It is the largest and earliest investment in Hispanic media for a re-election campaign in American history.
“For Us” is the third Latino-specific creative in this ad series, which also includes “Us” y “It’s Us”.
“The President’s Administration Biden is fighting and fulfilling the most important issues for our community“said Maca Casado, Hispanic media director and campaign spokesperson. Biden-Harris 2024.
He assured that the investment demonstrates “our commitment to win every vote and to make Latinos see that the election they will face will be among an extremist agenda MAGAwhich benefits the richest at the expense of the interests of the working familiesand President Biden’s agenda, which is achieving results for our community.”
“Starting the MHe is of Hispanic Heritagethis announcement will be the first of many efforts with which we will emphasize the ccommitment of the president to our community”, he noted.
With activities throughout the country, USA celebrates from today until October 15 the Hispanic Heritage Monthwhich each year highlights the diverse histories, cultures and contributions of Latino communities to American society.