Playboy after several years of absence on the market, it returns in a changed form. Forget the magazine and get ready for a new version of OnlyFans, but aspiring to premium content – all in digital form, of course. The decision to return and change the business model to a more “modern” one may be interesting for some readers, but the new Playboy does not promise a revolution, but rather tries to imitate the competition from which he wanted to cut himself off.
Playboy is back and betting on OnlyFans Premium
The comparison to OnlyFans, a website with erotic content, where you get access to materials for a certain fee, is not accidental here. A similar method of content distribution will be used by the new Playboy, which is changing from a magazine into a digital platform for creators. Next, Playboy is to aspire to something that can be called a magazine, but this one will only be available in digital form. However, it is possible that it will also be available in print in a limited number. You will have to pay a monthly fee for access to the digital version of the Playboy platform, but there will be something else. The company is to put more emphasis on giving creators a place to publish their materials. Some of the models’ photos will be available in the magazine, but behind-the-scenes photos or additional content will be available on separate profiles. And these will of course be paid. Sounds like OnlyFans?
A bit like that, although Playboy intends to verify the content that will appear on his platform. We will not meet there pornographic content, only erotic and not to offend the class of Playboy. Considering how Playboy magazine used to approach photoshoots, we’re inclined to believe it. But will anyone actually pay for it today? The success of OnlyFans theoretically indicates that it is, but since we already have one such service, the presence of a second one on the market may be a business mistake.
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The first issue of the new Playboy should appear later this year, but we did not know the exact date of its debut. But he already has the first account on the new Playboy platform Amanda Cerny – a well-known model, actress, YouTuber (approx. 2.6 million subscribers) and influencer (23 million followers on Instagram) and was featured on its new cover for the purpose of promoting the website. Currently, her profile is free and you only need to register to access unique content.
Recall that Playboy disappeared from the publishing market in March 2020. We’ll see if the brand manages to restore the level it once represented. After all, it was in the magazine that we could read the texts of Murakami or Vonnegut. We will see what articles will be in its new version.
Source: Playboy / Variety / Instagram