telepizza just launched his new ad campaign with which he wants to return to his origins and celebrate his 35 years of existence. Under the motto “Long live the mass” wants to recall his well-known slogan “The secret is in the dough” and has chosen the versatile actress and comedian Yolanda Ramos as the protagonist of the spotin which he appears with the actor Farid Bechara, one of the protagonists of my loneliness has wingsa film directed by Mario Casas and that will be released shortly.
The campaign, which has different audiovisual pieces, has been devised by the agency Sioux & Cyranos, creative partner of the brand, and has counted on Little Spain in the production. It should be noted that the artist C. Tangana is co-owner of this creative boutique and is the one that makes all its video clips.
Our secret was, is and will always be in all of you who, like Yolanda Ramos and Farid Bechara, enjoy Telepizza every day. You are our true secret #VivaLaMasa. pic.twitter.com/uF7L3oPOXQ
— Telepizza Spain 🍕 (@telepizza_es) March 17, 2023
With this new campaign, which includes different audiovisual pieces, telepizza has the objective of revealing the true “secret” of Telepizza which, in addition to the mass, is in los consumers. Thus, it pays a clear tribute to the “loyalty and commitment” of its customers.
A filled-border 2×1 in the Throne Room
The ad is set in the Royal Palace of Madrid and it begins with a call from a woman to place an order for a 2×1. Far from being a member of the royal family, it is revealed that the protagonist is Yolanda Ramos, a worker of the palace that mounted on a waxing machineenjoy your work listening to the famous theme Driver’s Seat, by rockers Sniff ‘n’ the Tears.
When the Telepizza delivery man arrives on his motorcycle at the Royal PalaceBechara, who plays the son of Ramos, goes down for the pizzas to enjoy moments after them sitting in the armchairs of the Throne Roomunder the watchful eye of pictures of Carlos III and Fernando VII.
The production company Little Spain, of which C. Tangana is co-owner, has produced the campaign
On a technical level, the new campaign has a almost 2 minute cinematic ad for digital supports, a 90” piece for television and several spots of 20 seconds that will be published throughout the year to communicate the next innovations and offers (such as the filled cheese edges or its mega-medium) and whose message will always be the same “give yourself the luxury of enjoying a good Telepizza with your loved ones”.
telepizza just launched his new ad campaign with which he wants to return to his origins and celebrate his 35 years of existence. Under the motto “Long live the mass” wants to recall his well-known slogan “The secret is in the dough” and has chosen the versatile actress and comedian Yolanda Ramos as the protagonist of the spotin which he appears with the actor Farid Bechara, one of the protagonists of my loneliness has wingsa film directed by Mario Casas and that will be released shortly.
