The event took place today Stream ON of Spotifywhere he has revealed the new design of the mobile app. stop being one music focused appto become a global audio platform creator-focused.
Since its launch in 2008, the Swedish company Spotify has become the benchmark for streaming music, since it was the first to adopt this form of business, globally. And it still is: it is the most used music platform.
But in the last few years the competition has grown, and is close on the heels, so Spotify has invested hundreds of millions of euros to expand into other markets associated with audio: podcast, video podcast, audiobooksetc.
Unlike music, where most of the most successful creators are professional musicians associated with record companies, podcast require that the content creators They can monetize their work. And that’s what she has worked on Spotify in recent years. An evolution that is reflected in the new design of Spotify presented today.
This is the new Spotify interface
Since always, the app Spotify has focused on music, Showing the albums and playlists you use on the cover.
In the new design, podcasts and audiobooks gain equal importance. Now when entering any of the sections (music, podcast, audiobooks, etc.), full screen elements are displayed in auto play modeto show you a small preview of what they offer.
In the purest TikTok style or the Stories of instagramadded a infinite scroll down that allows you to explore the suggested proposals indefinitely.
With this new interface, Spotify stop being a music appto become a global audio platformwhere the podcast and audiobooks are just as important.
It is also a clear attempt to give visibility to the content creators. Let people discover podcasts and video podcasts they don’t know about, and subscribe to them.
But you haven’t forgotten music. Keep experimenting with new features, like the AI DJ that will play songs for you and comment on them, like a radio station, based on your tastes.
He new design of Spotify confirms that it is no longer a music appand now the podcast or the audiobooks are equally important. We will see if it convinces users who only use the first content.
