There are some people who would suffice with a standard iPhone 14 but end up spending more money on an iPhone 14 Pro for certain features that are not essential, but are nice to have. The bad news is that Apple knows this well, and it seems that the iPhone 15 will continue to differentiate itself well from the Pro models following this pattern.
In MacRumors have reflected what the source of a Korean media has stated: The standard iPhone 15 will continue without ProMotion on their screens. Nor are they going to be always-on screens as we already have in the iPhone 14 Pro: it will continue to be something reserved for professional models.
More exclusivity, more price: the strategy continues to work
The leak has been known thanks to the component orders that Apple would already be making to suppliers, a step directly prior to the mass production of the terminals. Only the iPhone 15 Pro screens would have the 120Hz dynamic refresh that ProMotion needs, which means that conventional iPhone 15s will continue with the conventional 60Hz refresh.
This would also fit with Apple’s intention to Do not hit the ceiling with the prices of the iPhone: the range of the iPhone 14 has experienced what I believe is the largest increase in the entire history of the device and purchases have not slowed down for that reason (if not for the shortage of stocks due to the problems of Chinese suppliers) . If the price rises and there is still demand, why stop that rise?
The so-called ‘iPhone 15 Ultra’ may be a maximum expression of that, creating a new top-of-the-range model that has certain exclusivities even with respect to the Pro range. We will remain attentive to new rumors that continue to better define the separation of characteristics between a range of The iPhone that does not stop growing.