7 mar 2023 7:57 p.m
The Russian retail chain Wkuswill is expanding into the United Arab Emirates and will in future offer its goods in Dubai via a delivery service. The offer is currently limited, but according to company representatives, it will soon be expanded. Most of the customers speak Russian.
Russian supermarket chain Wkuswill announced that its goods are now also available in Dubai, the largest city in the United Arab Emirates (UAE), via the YallaMarket app. The app is the first express delivery service in Dubai, founded in August 2021 by two Russian entrepreneurs.
The prices are higher than in Russia, but could still change, the company said. A limited number of goods are currently available, the ones that are most in demand among customers. The offer will be expanded later.
According to Wkuswill, half of the users of this app in Dubai are Russian. One of the advantages for them is that the app accepts Russian bank cards. According to various estimates, between 50,000 and 70,000 Russian speakers live in the United Arab Emirates.
The Arabic market is not Wkuswill’s first experience abroad. The company also started test sales in China in November 2022, and deliveries of goods to the CIS countries began in December. Wkuswill, on the other hand, had to close its shops in Amsterdam after the escalation of the Ukraine war. A spokesman for the Dutch team said at the time that there was no technical way to continue.
In Russia, Vkuswill operates more than 1,300 stores in 71 cities. The first store opened in Moscow in 2009. The brand positions itself as a chain offering healthy food with a balanced composition. The retailer is one of the largest in the online grocery trade.
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