Design Julie Chermann developed a special t-shirt for the Positive Women program
This week the program Positive Women received the stylist Julie Cherman. In an interview with Fabi Saadthe entrepreneur told about how she developed a taste for moda still in high school, when I drew and embroidered figures on plain shirts. Today, Chermann runs the J. Chermann brand. “Our work involves a giant chain. From the embroiderers to the cost of the final piece. They are very high (the costs), we have to try to value our market and our production chain”, he reflected. “When we see the price of a piece, a lot is encompassed. All the people who work on that brand, everything is included in that brand. All of this is included in the final price of the piece. A differential at J. Chermann is this part of the design, the exclusive, the print being exclusive. All this makes the piece more expensive. It is the consumer’s choice, but we have to value our production.”
Julie developed an exclusive piece for the Mulheres Positivas project, made with a screen printing process. The amount collected will be used for the social project Valquírias. The entrepreneur and fashion designer also gave tips for women who want to participate in the segment. “I think that first is this story of learning, working in a place that you like, observing and understanding what sets you apart. It’s a very big market, you need to find out what makes you happy, don’t go ahead if you don’t like it”, she evaluated.
“When you discover what you like to do and that gives you pleasure, you go through difficulties all the time. It’s something bigger that makes you want to keep going and move forward. There are a lot of obstacles, but at the end of the day, if you like to do it… To this day, it makes me happy. Choose something that gives you pleasure, learn and start slowly by observing. I’m very much for step by step, everything in its moment and with its reality. ”
As a book, Julie Chermann recommended Born to Win, a work on business by author Jim Collins, which uses descriptive figures to compare the efforts of different companies. “I love philosophy, but I really like this one. He alludes to companies that went to climb a dangerous mountain,” she said. As a film, she recommended Kahlo, a feature that portrays the life of the Mexican painter. After reading Michelle Obama’s biography, the entrepreneur stated that the former first lady is the positive woman who inspires her. “She is a very strong woman, she shows it a lot and she knew how to adapt. She believed in herself a lot,” she concluded.