Big techs are investing a lot of money in artificial intelligence models, increasing competition to know who will lead the market. When Google and Microsoft bet big on a new technology, it’s a sign that, soon, not only will this technology be part of our daily lives, but it will be essential.

ChatGPT has taken over all discussions in recent weeks and has had such a huge rise that in two months it has already reached more than 100 million users. The tool, developed by the company OpenAI, which has Microsoft as an investor, manages to generate texts on various subjects, from recipes to movie scripts, in addition to answering questions on a wide variety of subjects, talking to people, summarizing long texts, translating, anyway, the potential for use is vast.

However, AI does not have an ethical, moral, cultural or understanding of the contexts of society and, therefore, the content generated by it may have some risk factors, from fake news to personal data, which, according to the LGPD, should not be used outside the context in which they were originally found. That is, it is imperative to use the tool responsibly. To learn even more about ChatGPT, its pros and cons and tips on other artificial intelligence tools that can help the communication professional’s day-to-day, download the e-book prepared by the FSB Group.

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Deborah Acker

I write epic fantasy; self-published via KDP. Devoted dog mom to my 10 yr old GSD, Shadow! DM not a priority; slow response at best #amwriting #author.

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