All subscribers in Germany are watching this deal very closely. It has been known since the end of October that the owner Comcast wants to sell its subsidiary Sky Germany. A message that caused nothing less than a quake.
Since then, there has been the question of who will get Sky in this country. There were a few candidates. Everything looked like a deal would be announced soon. But now there is bitter certainty.
Sky sales are said to be later this year
The media magazine “DWDL” reported in December last year on an impending sale. It was read there that clarity could soon prevail. Accordingly, negotiations with a new owner have progressed rapidly in the past few weeks.
What’s more, you’re already on the home straight. Discussions had already taken place for a few months – that is, before Comcast’s sales project even became public. The sale of Sky Germany should have been completed before the end of 2022.
Who will take over the pay TV giant?
A trail led to Ralph Dommermuth. He is the founder and majority shareholder of United Internet and “after a sale and his company could belong to the future group of shareholders of the German pay-TV company,” reported “DWDL” at the time.
But nothing came of it. As we now know, at the beginning of 2023, Sky is still part of Comcast. United Internet is also off the table as a buyer. The sale price was ultimately too high.
Sky struggles with problems
The fact is: Sky is struggling with a number of problems in Germany. In this country, business depended on program subscriptions. The rights to sports broadcasts have been particularly lucrative for years – but the competition is growing.
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So you had to admit defeat more and more often to DAZN, which won many rights such as the Champions League. The Bundesliga has long ceased to be a unique selling proposition. Sky is now only allowed to broadcast the Saturday games.