The Google News Desk

Mars, the candy company that owns M&Ms, announced Monday that it has decided to retire its seven “spokesperson candies” after the new image of its female characters sparked particular controversy among the public and the US media.

It all started a year ago, when the company changed the footwear of two M&Ms characterized as women: high-heeled “go-go” style boots were substituted for the green candy with sports shoes, and the brown one was replaced with stiletto-heeled shoes. for others with wide heels.

According to CNN, an internet campaign calling for making the green M&M “sexy” again reached 20,000 signatures and there was even criticism in media such as The Washington Post – it said that the change was not “progressive” – ​​and Rolling Stone – claimed the character’s right to be a “little slut.”

The straw that broke the camel’s back, at least for some, seemed to be the introduction of a new female character, a purple M&M “designed to represent acceptance and inclusiveness”, and which, along with green and brown, was recently sold in “snacks ” Special edition for International Women’s Day.

That latest change sparked a wave of media criticism from the other political side, especially from Fox News, which accused M&M of being “woke” or “too politically correct” and seeking public validation by releasing a purple candy, associated with the Feminist movement.

In a statement via Twitter that shows perhaps the last time these candy-characters before their “indefinite hiatus”, the company today is surprised by the impact of the image changes and does not mention the harangue from conservative commentators, but he answers with humor.

“We weren’t sure anyone would notice. And we definitely didn’t think this was going to break the internet. But now we get it: even candy cane shoes can be polarizing. Which is the last thing M&M wanted, since what matters most to us is bringing people together,” he says.

The company indicates that instead of having candy drawings as spokespersons, from now on it will have a person who manages to put the US “in agreement”: the actress Maya Rudolph, whose mission will be to “defend the power of fun to create a world where everyone feels they belong”

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J. A. Allen

Author, blogger, freelance writer. Hater of spiders. Drinker of wine. Mother of hellions.

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