The past year was not easy for many customers. At Lidl, Aldi and all the other discounters and markets, there were always price increases. Inflation was to blame.
While things have calmed down a bit in the past few weeks, the next bad news is coming to Lidl customers. Because the discounter continues to turn the price screw.
Lidl is turning the price screw
As if the price increases from last year weren’t bad enough, there are more at Lidl. The discounter has now increased the prices for some branded products and is now ahead of the previous price driver Aldi.
As the “Lebensmittel Zeitung” reports, the grocer has raised the prices for the products “Hohes C” and “Langnese Cremissimo” by 50 cents. In addition, the price of “Volvic” was increased by 1.15 euros. That’s an increase of 16 cents.
This makes Lidl like its competitor Aldi, which has repeatedly implemented price increases, while the other retailers are just following suit. At the beginning of the year, the discounters were still focusing on cheap offers. However, the prices for Danone Actimel, Zott Monte, Müllermilch, Prinzenrolle and Geramont soft cheese were already increased in January.
Manufacturers with shock news for customers
Grocery retailers keep raising prices, but they work with comparisons between their own brands and branded products in their advertising. These advertising strategies often help with the price image in the industry. The clear price difference is emphasized and private labels, such as those mentioned above, are becoming more and more expensive.
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When asked by the “Lebensmittel Zeitung”, a manufacturer robbed customers of any hope that prices would be reduced again. “We’ll never see the prices we used to see again,” he explained. While many people hoped that the whole thing from the previous year would not be repeated, they must receive such shock news right at the beginning of 2023.