Andrea Riseborough
Andrea Riseborough’s race to be nominated for Best Actress at the Oscars 2023 was something out of the ordinary

The Oscars 2023 in general they had few surprises. As it was expected, Everything Everywhere All At Once dominates the award ceremony with 11 statuettes, and competes with other fierce and expected candidates such as Avatar Top Gun: Maverick, Los Fabelmans, TAR and All Quiet on The Western Front.

And while those nominations were generally well received and expected, The Academy prepared some surprises. In the first place, the presence of Triangle of Sadness in the categories of Best Direction, Best Original Screenplay and Best Film. Y Brian Tyree Henry he was also one of the unexpected award-winning performers in the season.

But there was someone who undoubtedly surprised by his presence: Andrea Riseborough, actress who participated in the film To Leslie and that it really wasn’t on the awards season radar. How did you get your nomination? We tell you the ingenious strategy that led her to The Academy!

Copyright @ Momentum Pictures

How did your campaign start?

To Leslie is a small drama film that was first released in the South by Southwest Festival in March 2022 and since then it has received incredible reviews, although its presence was not strong enough for it to remain in the minds of fans and critics during the year.

The tape features Andrea Riseborough What Leslie, a troubled woman with addiction problems so deep that she lives on the streets and broke all ties with her son and family. The tape currently enjoys 98% on Rotten Tomatoes, and most reviews praise Riseborough’s performance.

Although it was a very promising film, the film did not start its campaign to reach the oscars but until October 2022. Director michael morris and his wife, mary mccormack they are very close friends with the radio presenter Howard Stern, for what they showed him To Leslie during the anniversary party Stern They organize in summer.

Stern was totally blown away by the movie and started promoting it, especially because it was filmed in a span of just 19 days at the peak of the COVID-19 pandemic.

When Andrea Riseborough was nominated for a Spirit Award, caught the attention of Charlize Theron, who organized a special function of To Leslie at company offices Creative Artists Agency (CAA). And from there, a solidarity campaign ended up giving the actress the nomination.

Andrea Riseborough
Copyright @ Momentum Pictures

Hollywood solidarity?

After the good reception he received from the CAA talent agency, mary mccormack began sending messages to other large companies, such as Shelter PR and Narrative PR, for them to view and consider the film for nominations.

She also began to send emails to other friends and acquaintances in hollywood asking for your help to promote the film and the performance of Andrea Riseborough.

According to Variety, This was the message that McCormack sent to his acquaintances to promote the film: “If you could post content between now and January 17, when Oscar voting closes, I would appreciate it. But anything helps, please do what makes you feel comfortable.”

After that, artists like Sally Field, Liam Neeson, Jane Fonda, Laura Dern, Catherine Keener, Geena Davis, and Mira Sorvino They began to constantly talk about the film on social networks. Gwyneth Paltrow, Demi Moore, Courteney Cox and Edward Norton and Minnie Driver they also organized special functions.

Kate Winslet and Amy Adams went even further and invited Andrea Riseborough to debate tables on Uncle Leslie, and during his acceptance speech at the Critics’ Choice Awards, Cate Blanchett congratulated the actress for her incredible work.

After this campaign, pushed entirely by relevant figures for the Hollywood industry, Andrea Riseborough commented to Variety that this is a sample of the strength that the artistic community has.

“I don’t think the idea that you need unlimited resources is true. [para hacer campaña por una película]. The community made sure we knew that. The Community was the one who started to make noise”.

Andrea Riseborough, Variety

And indeed, months later, Andrea Riseborough She has already become one of the most enigmatic artists of this award. We will have to see how well she is competing against him Michelle Yeoh and Cate Blanchett the next March 12.

Andrea Riseborough
Photo: Deadline
What do you think, Cinephiles and Cinephiles? Do you think Andrea Riseborough has a chance to win the Best Actress statuette?

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Peggy McColl

Mentor l NY Times Bestselling Author. Hi, I'm Peggy McColl, and I'm here to deliver a positive message to you!

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