Balenciagathe famous Spanish haute couture firm, withdrew an ad campaign of her social networks after being accused of “sexualize” minors Y “promote pedophilia”. In the promotional images that she had released, five-year-old boys and girls appeared together with to teddy bears in sadomasochistic attire, leather chockers, chains and harnesses.
But also, in the spring 2023 campaign, together with Adidas, there is a portfolio on a United States Court ruling ratifying the protection law that penalizes child pornography. And the brand was involved in a new scandal involving complaints for promoting child sexual exploitation.
After the repudiation received on the virtual platforms, the company publicly apologized for the photographic production that was promoting a Christmas collection. The series had been made by the Italian photographer Gabriele Galimberti.
“Our teddy bear bags should not have appeared with children in this campaign. We have immediately removed the campaign from all platforms.”expressed the company from its account instagram.
They accuse the brand of promoting child sexual exploitation
But the controversy continued, when a Twitter user -shoe0nhead- with more than 500 thousand followers, revealed another detail. In one of the photos from Balenciaga’s spring campaign with Adidas, she showed a fragment of the ruling with which the Supreme Court of the United States had ratified the protect law that penalizes the publicity, promotion, presentation or distribution of images on sexual exploitation of children and adolescents in that country.
In an attempt to put out the fire again, the company reappeared on its social networks with another message: “We apologize for showing disturbing documents in our campaign. We take this matter very seriously and we are taking legal action against the parties responsible for creating the set and including items not approved for our spring 2023 campaign photo shoot. We strongly condemn child abuse in any form. We defend the safety and well-being of children”.
It is not the first time that the firm led by the Georgian Demna Gvasalia and owned by the luxury conglomerate kering finds itself in the middle of a controversy of international magnitude. This year, Balenciaga was repudiated for putting up for sale a bag that pretends to be a garbage bag for a value of $1,790 Y a limited collection of torn and worn sneakers.
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