The black friday it’s here. Many people have waited for months to buy the products that they are going to give away at Christmas, or that they need for day to day. The Compulsive shopping can be dangerous, especially for people with oniomaniaeither shopping addiction.
Despite inflation, according to the OCU the average spending of Spaniards in the black friday It will be 232 euros, compared to 200 euros last year. Perhaps because many people have not spent money in previous months, waiting for discounts.
On the other hand, Idealista assures that 62% of Spaniards plan to cut expenses on Black Friday.
These are difficult days for people prone to compulsive purchases. especially if they suffer oniomania or shopping addiction. Because everything is designed for motivate you to buy.
What is oniomania
We live in a consumerist and capitalist society, so we have been culturally educated from a young age, watching advertisements on television or on the Internet, so that buying gives us pleasure.
It is something normal and it is not a major problem either… yes we are the ones who control the purchases, and not vice versa. If we’re sticking to a budget, or perhaps hit a weak point and overdo the shopping, but have bought things we need, it’s not an anomaly.
The problem is people with a tendency to Compulsive shoppingwho suffer from oniomania or shopping addiction.
The oniomania is a disorder that causes the need to buy things on an ongoing basiseven if we don’t need them.
The shopping addiction it makes you feel that you need to buy a certain thing, even if it has no use for you, or you don’t need it.
According to Infosalus 6% of people suffer from oniomaniabut this percentage can go up to 30% in young peopleespecially among women in their 20s and 20s.
The problem with this disorder is that those who suffer it do not realizeThey believe that buying things on an ongoing basis comes naturally. Like gambling addiction, it can ruin a family financially.
How Black Friday manipulates us to encourage compulsive shopping
This problem increases in times of sales. The stores launch expensive marketing campaigns where psychology comes into play, with the aim of encourage that compulsive buying.
These campaigns use different tricks to make us believe that we are facing an irresistible offerand that is about to run out.
Buying online is easier
Before, the physical stores were a “slowdown” for the shopping addicts. You had to travel, they were only open a third of the hours of the day, and face to face with the seller reduced absurd purchases or that you did not need, because you were embarrassed to ask for it.
But with the online shopsall barriers have been removed: you can buy everything you want with one click, 24 hours a day, and without the inquisitive gaze of the shop assistants… or your family members or your partner who keep an eye on you.
One of the techniques most used by businesses is put a time limit on offers.
Elements such as a countdown, the remaining units (there are always few), or the end date, urge you to buy as soon as possible:
This is an added problem for people who suffer oniomaniabecause his need to buy is combined with the urgency he requires.
It is something that is used a lot, especially in online stores.
Offers in very striking red
Another fairly common trick is to add, next to the price, the discount highlighted in red inside a star, or in striking color:
Even if it is only an offer of 5 or 10%, or 50% on a cheap product that barely means a 3 or 4 euro discount, that highlight creates the feeling of being offered.
You had not considered buying a mini arcade machine this Black Friday, but that 28% discount is very sweet… why not treat yourself?
Payment in installments without interest
This technique is relatively recent, as it became fashionable with the pandemic, and it is here to stay.
It’s about the purchase in installments without interest: You divide the purchase into several monthly installments, and it does not cost you more:
This installment purchase encourages you to buy more expensive products that you would never buy in cash, but that is assumable if you only pay a small fee per month without interest.
The problem is when you accumulate several of these installments, and the debt becomes a burden.
We want to make it clear that it is not that stores tempt people who suffer from oniomania or shopping addiction with a bad idea. These Black Friday “tricks” are legaland even logical if what it is about is wanting to sell as much as possible, that’s why businesses are set up.
Things like interest-free installment purchases are a great help that allow you to buy expensive items that you need, like a washing machine or a TV, without additional charges.
But it is important that people prone to Compulsive shoppingknow that in the Black friday they will meet different manipulation techniquesand they are the weakest when it comes to getting around them.
Beware of scams
At this time scammers also try to take advantage of the desire to buy.
Experts say that the desire to find bargains, and not to take them away from us, makes us lower our guard when it comes to check if an offer is trustworthy.
That is why on these dates they proliferate the fake shops that offer irresistible bargains (you pay and they never arrive), or phishing: scammers who pretend to be Amazon, FNAC or another popular store with a scandalous offer, and when you log in to the (false) store, they steal your access or bank details.
How to act on Black Friday if you suffer from oniomania
if you suffer addition to purchases or tend to Compulsive shopping, recognizing it is a great step to overcome this disorder. Most don’t realize it until it’s too late.
Experts recommend create a budget, and force yourself not to get out of it. It is also very useful a list of things you needand buy only that.
Also cancel all cards and buy only with wallet cardswhere you can only spend the money they contain.
Finally, remove yourself from all notifications or email offers from stores.
To avoid scams, buy only at trusted stores or that are verified, and keep an eye on the offers that come to you by email, WhatsApp or SMS. They are the most suspicious.
The black friday It is a difficult time for people who suffer oniomania either shopping addiction. If they are not controlled, they can experience an episode of Compulsive shopping really serious. should know How stores manipulate us on Black Fridayto be able to fight against them.