You are currently viewing Aldi customers go crazy at checkouts – discounters are now reacting with this measure

Many customers keep sweating because of the crazy speed of the Aldi cashiers. Since the conveyor belt behind the checkout doesn’t move any further, they have to bag their purchases in no time at all. Otherwise they’ll fall down.

But that could soon be over. Because Aldi is planning a whole new kind of shopping experience – completely without cash registers.

Aldi is testing the first cashless branch

Aldi Nord would like to make shopping even easier for customers with the help of the latest technology. The discounter is currently testing a new system for this in Utrecht in the Netherlands. This works completely without cash registers. Customers can shop as usual and don’t even have to queue.

At the request of the editors, a spokesman for the company explains how the “Aldi Shop & Go” concept works via app. Customers must first install this on their mobile phone and deposit a credit card there. In the branch, they can log in and the sensors installed there register which products they put in their shopping basket, cart or bag. When leaving the store, payment is then automatically processed via the app.

New branch concept also in Germany?

When there will also be the first cash register-free locations in Germany is still completely open. According to the company spokesman, it is still “too early” for that. “We have not yet finally evaluated the test phase of the Aldi Shop & Go, but the first results are promising.” Building on this, the discounter will expand the concept.

The technology for this is provided by the company Trigo Vision ltd., with which the discounter signed a contract on Tuesday, November 22nd. On the subject of data protection, the grocer assured when asked that the system “only tracks the movements of the anonymous and pseudonymized customer”. And these would be deleted immediately after the purchase was completed.


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“Customers will not be personally identifiable when shopping because the system does not collect facial recognition, eye scans, fingerprints or other biometric features,” emphasizes the company spokesman. However, “product-related data” would have to be stored on the receipt stored in the app. Otherwise a return or guarantee is not possible.

Fewer employees at Aldi?

No cash registers means that there is no longer a need for cashiers. But the discounter assures that it will continue to rely on the employees. “Even if a high degree of automation is being tested in the test store in Utrecht, it wouldn’t work without employees.” Quite the opposite in fact. Staff are still needed to fill the shelves. After all, there was still plenty to do besides operating the cash register. “In addition, we would like to inform our customers about our range in the test shop and be available for questions,” adds the spokesman.

Source: Derwesten

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J. A. Allen

Author, blogger, freelance writer. Hater of spiders. Drinker of wine. Mother of hellions.

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