22 Nov 2022 14:30 GMT
Meanwhile, the increase in the last week was 1.6 million people.
The number of active users of the social network Twitter last week reached the record of 259.4 million peopleThe billionaire and owner of the platform, Elon Musk, reported this Tuesday in his account.
“The number of daily active users of Twitter over the past week increased in 1.6 millionthis is another maximum,” wrote the magnate. Along with his message, Musk attached a graph with the number of users of the social network per week, from October 2 to November 20, which shows that during this period there was an increase of about 9 million people.
“This will improve significantly as Twitter is rapidly used outside of North America, Western Europe, and Japan,” promised the billionaire.
At the moment, Twitter is struggling to keep its most active users, considered vital to the business. As can be seen from the company’s documents from last October, the social network tried to retain the so-called ‘heavy tweeters’, who represented less than 10% of monthly users, but who generated 90% of all tweets and half of global revenue. These are the people who log on to the platform six or seven days a week and post content three to four times in that period.
In addition, the investigation showed that since the start of the covid-19 pandemic, ‘heavy tweeters’ have suffered an “absolute decline”. Another reason for its decline lies in the change of interests in the last two years among the most active English-speaking users of Twitter.
In any case, the weekly growth published by Musk shows a positive dynamic. In general, the tycoon has high hopes for the newly purchased platform and ensures that this social network must become “the most accurate source of information” of the world.