I think the slow death of 'Sálvame' is the best possible news for Telecinco... and for television in general

The directors of Telecinco they hope to wake up tomorrow from the bad dream that has been 2022 and that everything has been a nightmare, in the style of ‘How beautiful it is to live’. But the truth is that audiences are disappearing by magic, and each new program is counted as failure: whether it’s called ‘Nightmare in Paradise’, ‘Coffee with the scent of a woman’ or ‘The island of temptations’, the results are much worse than anyone could predict. The last to fall into the mud of the audiences has been the one who was once unbeatable: ‘La que se avecina’.

The one that is coming (on Telecinco)!

From ‘The Town’, Amazon Prime Video exclusively premieres Telecinco series before they are broadcast in the open. And for streaming, they are all advantages, but, although it started out as a success (Amazon’s advertising also made the series rise in linear audience), little by little it has been worse for the chain until we found the audience figures from yesterday. The premiere of season 13 of ‘La que se avecina’, stripped of the social event, It has been seen by just 1,342,000 viewers, or what is the same, 12.9%three points less than the previous season.

If you are curious, only two episodes in the entire history of the series have had less viewership, and both are from the previous season. Things don’t look good, especially considering his risky way of opening this first episode: It will be only this one, and the rest cannot be seen until mid-2023when Prime Video has more than paid for it.

Exactly ten years ago, the series marked its all-time high: 5,400,000 viewers and a 27.1% share. Come on, Spain stopped for ‘La que se avecina’. But now, between the agreement with streaming and the decline of Telecinco, the future of fiction (and, why not deny it, of the chain itself) is uncertain. Indeed, was surpassed by not one, but two broadcasts: ‘Hermanos’, on Antena 3 (14.1%) and ‘Masterchef Celebrity’ (16%). The change of building has not gone down well with Amador and company.

Source: www.espinof.com

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Deborah Acker

I write epic fantasy; self-published via KDP. Devoted dog mom to my 10 yr old GSD, Shadow! DM not a priority; slow response at best #amwriting #author.

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