The company Goal admitted that it will move forward with new features on the WhatsApp platform, to help users find, send messages and buy products from companies. Mark Zuckerberg intends to connect the messaging platform with the commerce segment.
WhatsApp users will now have ability to search for companies by category, like travel or banking, or search for one by name to find it. So, people leave to use Google’s search engine, for example, to find the contact of a company.
The stores and businesses in question must have WhatsApp Business to provide the contact list and products, which can be purchased through credit or debit card payments. This survey will guarantee the privacy of users.
New features are being launched in countries such as Brazil, Indonesia, Mexico, Colombia and the United Kingdom, where people can find companies in the banking, food, beverage and travel sectors.