The annual panorama of the 250 main French software publishers, produced by Numeum and EY, shows the breakthrough of CSR (corporate social responsibility) subjects among the main concerns of publishers last year.
According to the study, almost all French publishers now embrace the areas of CSR. 71% of them consider this to be a priority subject, and 62% have initiated a structured CSR approach in 2021.
“Among the new challenges in the sector, CSR is a subject that publishers have taken up very quickly with a large majority of players who have initiated a structured approach. Publishers also have a card to play to promote the energy transition of companies since their solutions very often contribute to reducing their clients’ greenhouse gas emissions”, commented Jean-Christophe Pernet, EY partner in charge of study.
Hiring lever and business opportunity
Positions dedicated to CSR issues are beginning to appear here and there within companies, even if they are still few in number. For example, 15% of the panel of publishers surveyed currently have a position dedicated entirely to CSR within their organization.
CSR appears as an axis of transformation for software publishers. According to Stanislas de Rémur, president of the Publishers and Platforms college of Numeum, CSR commitments represent “a factor of competitiveness during certain calls for tenders and of employee loyalty at a time when it is so difficult to recruit”, says- he.
Among the actions that have been implemented, a third of respondents (31%) say they have carried out a carbon footprint of their activities. On the other hand, the label does not yet seem very coveted: 9% of the companies questioned say they currently have a CSR label.