RTÜK, Youth Media Use and Digital Literacy Survey was conducted. The research was carried out on the transformation experienced in media tools with digitalization, the finding of social media and digital platforms alongside traditional media and print media, and the significant change in watching and listening tendencies.
In the research conducted by the RTÜK Public Opinion, Broadcast Research and Measurement Department, the use of media tools, digital literacy and screen addiction levels of young people in the 15-21 age group were discussed.
The status of young people watching television, using the internet, spending time on social media and digital games, the devices they use, their online activities, digital skills and the content they consume were determined.
In addition, the research aimed at measuring screen addiction and digital literacy levels revealed the differences and similarities between media usage habits and digital literacy levels among young people on the basis of demographic variables.
In the research conducted by interviewing 6,626 people in the 15-21 age group living in 26 provinces and their districts and villages, it was determined that 35.6 percent of the participants had a low level of digital literacy, 35 percent had medium literacy and 29.4 percent had a high level of digital literacy. was done.
The digital literacy level of men was 30.5 percent, 28 percent of women, 31.6 percent of those in the 19-21 age group, and 26.2 percent of those in the 15-18 age group.
It was determined that 37.1 percent of the participants in the study had a high level of screen addiction, 26.9 percent had a moderate level of screen addiction, and 36 percent had a low level of screen addiction.
While the rate of those with a high level of screen addiction in men was 37.7 percent, it was 36.5 percent in women, 37.7 percent in the 19-21 age group and 36.3 percent in the 15-18 age group.
The research revealed that the children of families belonging to lower socioeconomic groups had higher digital addiction, while the rate of those with low digital literacy was higher in these groups.
TELEVISION WATCHING TIME IS LOW FOR YOUTH
While watching television, which is 2 hours 54 minutes in the world, is 4 hours and 33 minutes in Turkey, this time is determined as 1 hour 42 minutes for young people.
76.3 percent of the youth in the 15-21 age group participating in the research stated that they watch television, while 23.7 percent do not.
According to the research, which revealed that the TV viewing time of young people, which was 2 hours 51 minutes in 2018, decreased to 1 hour 42 minutes in 2021, screen diversity and alternative broadcasts were effective in this.
In the research, where it was determined that 88.1% of television broadcasts were watched on television and that television still maintains its importance in this sense, the following determinations were made regarding the radio:
“It has been determined that 33.8 percent of the youth between the ages of 15-21 listen to the radio and 66.2 percent do not. It is followed by television with 7 percent, computers/tablets with 11.8 percent, and classical radio with 6.8 percent. It is observed that the rate of following radio broadcasts from classical radio devices remains quite low.”
YOUTH USES THE INTERNET FOR 4 HOURS 37 MINUTES DAILY
The data of the research on internet usage revealed that 92.3 percent of the youth in the 15-21 age group use the internet.
According to the research, which determined that the average internet usage in Turkey, which is 6 hours 54 minutes in the world, is 7 hours 57 minutes in Turkey, young people use the internet for 4 hours and 37 minutes daily.
SERIOUS INCREASE IN MONITORING DIGITAL BROADCAST PLATFORMS
In the study, which also examined whether the people who participated in the research and stated that they use the internet watched the digital broadcasting platforms, it was determined that 40.9 percent of the participants watched the digital broadcasting platforms, while 59.1 percent did not.
In the Television Watching Trends Survey conducted by RTÜK in 2018, the rate of those using a digital broadcasting platform was determined as 5.77 percent. The two studies revealed that there was a serious change between them.
94.6 PERCENT OF YOUTH PARTICIPANTS HAVE A SOCIAL MEDIA ACCOUNT
While 94.6% of the young people participating in the research have a social media account, 37% have a public social media profile and 63 percent are not open to everyone.
While name, photo and surname are in the first place among the data available to everyone, it was determined that some users also shared their school, age, phone and address information.
According to the research, young people prefer texting the most on the internet. In addition, 94.8% of the youth prefer social media content, 94.7% music content, 91.9% content such as movies/series, 91.8% video content and 76 percent digital game content. consuming.
THEY ARE REACHED MOST BY MOBILE PHONE
Young people reach the contents of digital broadcasting platform, contents on the internet and radio contents mostly from their mobile phones.
The following findings were reached in the study, which also examined the content production of young people:
“Young people shared the most photos (80.8 percent) and commented/added a post to a website (60.9 percent). While 53.7 percent of the young people produce video content, 42.2 percent are blog writers. It has been determined that the 19-21 age group produces more content than the 15-18 age group.
In the research, it was determined that young people use social media at a rate of 71 percent, television at a rate of 70 percent, internet news sites at a rate of 46 percent, print media at a rate of 18 percent and radio at a rate of 10 percent. (AA)
Source: Mynet
