Inspired by the iconic makeup of Catrín and Catrina and with the aim of paying tribute to Our traditions already one of the most important festivals in our country, IPSY Mexico teamed up with three renowned Mexican beauty experts, makeup artist Luis Torres and content creators Pau Florencia and Rosy McMichael, to create a heart-stopping campaign! of their ‘Glam Bags’ for the month of October.

IPSY It is a monthly subscription that allows you to try and experiment with different makeup, skincare and hair care products and since its arrival in Mexico nine months ago, it has captivated lovers of the world of beauty.

The charm of their cosmetic bags lies in the fact that for only 319 pesos per month, subscribers receive five articles in their mini version with an estimated value of one thousand pesos. Each ‘Glam Bag’ is assembled and personalized according to a test that users answer at the beginning of their experience with the brand.

As part of the seasonal celebrations, the october cosmetic bag It includes a series of ideal products to create Day of the Dead makeup, and proof of this is the collaboration with the ‘beauty bloggers’, who wore terrifying looks.

The ‘makeup artist’ Luis Torres showed a make-up of Catrín full of glamour, showing that you just have to let your imagination run wild to create incredible looks. With blue, turquoise and purple shadows, as well as black eyeliner and glitter, the makeup artist joined the celebration.

being mexican It makes me feel so full of pride that I shout it everywhere I go. I could mention a thousand things about why but I wouldn’t finish. Today I want to highlight the Day of the Dead, this tradition in which we take the opportunity to remember and honor our loved ones who are physically gone.

“Thank you IPSY for helping us spread our traditions because everyone needs to know about them,” Torres wrote on his Instagram account.

On the other hand, Pau Florencia fell in love with a catrina in black color as a base with details of Huichol art of the Wixárikas, accompanied by a huge crown with flowers and a candle, paying homage to the culture of the state of Nayarit.

While Rosy McMichael wowed with a catrina inspired by talavera, art from the states of Tlaxcala and Puebla.

The campaign also had the participation of the stylist Omar Álvarez, the make-up artists Alin Pescina, Aimee Aranda, Mónica Godínez and the ‘fashion stylist’ Itzel Alfaro.

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Source: Debate

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J. A. Allen

Author, blogger, freelance writer. Hater of spiders. Drinker of wine. Mother of hellions.

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