Microsoft has not managed to make Game Pass grow as much as it wanted this year.
Despite the enormous success that the subscription service of Xbox GamePasswhich Sony has even begun to imitate through the renewed PlayStation Plus, Microsoft has not reached the annual target of subscribers that it had set, which could lead to the decision to raise the price of consoles, Game Pass and their games.
The Axios medium has revealed that Microsoft’s last financial meeting has dealt with topics such as the performance of Xbox Game Pass, whose goal was to have a growth rate of 72.88% in subscribers for the fiscal year ending June 30, 2022. Instead, while the number of subscribers continued to grow, the rate was only 28.07%which reflects that growth was not as high as expected.
This is not the first time that Xbox Game Pass does not grow as much as expectedalthough it is true that in fiscal year 2021 the objective was a growth of 47.79%, with the final result being 37.48%, that is, about 10 points less, now it has been 44 less, which reflects that There have been so many purchases of Xbox consoles or the arrival of Xbox owners determined to make the leap to the subscription that allows you to play countless titles, many since its launch.
Phil Spencer talks about the slowdown in new subscribers
Phil Spencer has defended this week that the growth of Game Pass on the console has begun to slow down. “I’ve seen a slowdown in growth, mainly because at some point you’ve reached all the console users who want to subscribe”, he revealed to the WSJ Tech Live program.
Game Pass exceeded 25 million subscribers at the beginning of the year compared to 63 million consoles sold today. Currently, Microsoft is struggling to close the acquisition of Activision, which would shield it from hit sagas such as Call of Duty, Crash Bandicoot, Candy Crash, Diablo and many more.