Many “Action” fans in the Ruhr area had a completely different idea. The new branch of the non-food discounter chain in Castrop-Rauxel should open on Thursday (October 27). But when the sliding doors of the new branch on Gut-Heil-Strasse first opened, many customers were bitterly disappointed.

“Bad news for everyone,” began an employee of the “Action” branch in the Ruhr area and announced that, contrary to all expectations, the shop had not yet received permission to open. There should be a small compensation for the customers who came for free.

Ruhrgebiet: That’s why “Action” couldn’t open

The day before, the company had tried to publicize the short-term postponement of the reopening via Facebook. There was talk of technical challenges and administrative reasons. But not everyone should get the message via Facebook.

Numerous customers therefore gathered in great expectation of possible opening offers. “I thought there was something for free here,” jokes Tuncay Kus, owner of the neighboring hairdressing salon, to the “Ruhr News”. His short clip about the non-opening of the branch went viral on “Tiktok” and has now reached 3.5 million people. After all, many of the customers didn’t have to go home empty-handed.


This is action:

  • Non-food discounter from the Netherlands
  • Operates more than 2,000 branches across Europe
  • approx. 65,000 employees

“Action” in the Ruhr area compensates customers

“As a consolation, everyone was given an action bag until 12 p.m.,” revealed the self-employed hairdresser to the “Ruhr News”. However, many were disappointed. The gift bag didn’t change anything about that. It is unclear when the branch will actually open.


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The “Action” employee did not allow himself to be pinned down to a date in front of customers. November 5th is now given as the opening date on the company’s website. When asked by DER WESTEN, an “Action” spokeswoman said that the branch should open as soon as possible and that within the next two weeks.

The Dutch company had big plans for 2022. 50 new branches should open in Germany this year. It doesn’t always go smoothly, as the example from Castrop-Rauxel shows.

Source: Derwesten

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J. A. Allen

Author, blogger, freelance writer. Hater of spiders. Drinker of wine. Mother of hellions.

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