The new thing about Snapchat is a video editor that comes to make the application compete head-to-head with TikTok.
Snapchat is still trying to stay relevant, and while the competition is fierce, its latest efforts may pay off. In recent weeks we have seen how the launch of Snapchat+ in Spain has been developed, being a paid subscription that gives users certain advantages and utilities.
Now what you’ve done Snapchat is to launch one of the features most requested by users who use the social network on a daily basis. And, the thing is, the video editor has finally arrived on Snapchat. It may seem that this has no relevance, but we found a feature that can put this application on the same level as TikTok.
In fact, one of the main differences between TikTok and the rest of social networks is its powerful video editor that has a huge number of elements and features to use. Not even Instagram, which is endorsed by Meta, has managed to generate an in-app video editor like TikTok’s.
This video editor comes under the name of “Director Mode” or ‘Director Mode’ if we translate it into Spanish and, in fact, it is not something new. In April of this year, the social network announced that it would integrate a video editor within the application in order to make it easier for video creators to produce new videos within the social network.
The video editor that Snapchat launches is a clear response to TikTok’s video editor
Among the main novelties of this new video editor, what we find is that effects can now be used in the production of Snapchat videos. In fact, one of the most striking is the chroma key or green screen that is used when making special effects in the cinema or on television.
There’s also the fact that all of these features are meant for creating videos that will be posted within Snapchat, but they won’t be going away in the next few hours. ANDThese videos will be kept within the platform in a section known as Spotlight in which they can be seen again and again.
Now with these changes, Snapchat may regain the market share that was once taken from it, but for now we can only wait. This new editor arrives for both iPhone and Android, so all you have to do is check for updates either iPhone or Android to be able to start using the application.