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Businessman Elon Musk published an appeal to Twitter advertisers in which he tried to explain the reasons why he decided to purchase the microblogging service.

In a tweet, Musk said in part that he decided on the deal “not because it was easy” and “not in order to make more money.”

“I did this to try and help the humanity I love,” Musk wrote. He added that “failure to achieve this goal, despite our best efforts, is a very real possibility.”

“For the future of civilization, it’s important to have a shared digital city square where a wide range of beliefs can be discussed—sensibly, without resorting to violence,” Musk wrote.

The businessman further assured that Twitter would not be a territory of permissiveness, but a friendly and hospitable platform where everyone can find exactly what they want, “like, for example, when choosing movies or video games, focusing on age and experience.”

Addressing advertisers, Musk said that the right advertising, in his opinion, can entertain, delight and inform, but only if it is shown to exactly the users to whom it is addressed.

In April, Elon Musk announced his intention to buy Twitter for $44 billion, or $54.20 per share. It was reported that the parties reached an agreement, but later the businessman said that the deal was “temporarily paused” due to calculations of the number of fake and spam accounts on the social network.

In early July, Musk announced he was pulling out of his Twitter purchase, saying the company had not provided him with data to estimate the number of bots. Twitter called this pretext far-fetched. Both sides went to court.

In October, Musk suggested to Twitter that they reopen their deal to buy the company, under the same terms, for $44 billion.

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Source: meduza.io

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J. A. Allen

Author, blogger, freelance writer. Hater of spiders. Drinker of wine. Mother of hellions.

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