Inflation is causing prices to skyrocket and that seems to be the case too Kaufland, Aldi, Rewe and Co. just never ending.
At the consumer center in Hamburg, the full extent is now evident. Many customers from Kaufland, Aldi, Rewe and Co. complain about a brazen scam. “Sham packs” that cost more but are said to have less content.
Kaufland, Aldi, Rewe and Co: Customers are outraged by “deceptive packaging”
It’s August’s “cheat pack of the month” and with good reason: the content in the Rama cup has shrunk from 500 to 400 grams and the price has remained the same. The spread fat is thus a whopping 20 percent more expensive. Since the shrinkage, the price is now 2.19 euros.
“We have never received so many complaints about a deceptive packaging in such a short time. The well-known brand has often attracted negative attention from us because of hidden price increases. It is our current cheat pack of the month. But other brands from Upfield are also in focus,” says a statement from the Hamburg Consumer Advice Center.
And further: “From our point of view, Upfield is faking more content, because of course you can’t look in the pack before buying it.” The food watchdogs describe the phenomenon of shrinking pack sizes as “shrinkflation”.
Kaufland, Aldi, Rewe and Co: manufacturers defend themselves
The manufacturer responded with a letter to consumer advocates and referred to “dramatic cost increases in our entire supply chain, including our raw materials. That is why we have slightly reduced the grammage of some of our products. This change is clearly visible on our packaging.” It is an extraordinary step.
This is Kaufland:
- founded in 1968, company headquarters in Neckarsulm (Baden-Württemberg)
- the company operates around 1,300 branches, 667 of which are in Germany, and has around 132,000 employees
- the chain is also present in Poland, the Czech Republic, Romania, Slovakia, Bulgaria, Croatia and the Republic of Moldova
- is a subsidiary of the Schwarz Group (like Lidl)
In recent years, the price of Rama has risen steadily. In 2008, the price for the classic Rama was 1.09 euros for a 500 gram pack with 80 percent fat, “today you only get a 400 gram cup with 60 percent fat for the price of 2.19 euros” , complain the consumer advocates. Previously, rapeseed oil had already been replaced with water in Rama margarine, thereby reducing costs.
“If you relate the price increase at Rama to the actual fat content in the product, that’s 235 percent within 14 years. Or to put it another way: Rama has become 9 percent more expensive year after year, 14 times in a row,” writes the consumer advice center.
Kaufland, Aldi, Rewe and Co: Other products are also affected
But not only with Rama tricks are used. The price was also increased for other Streichfett brands such as Sanella. A cup still costs 2.19 euros, but only contains 400 grams instead of the previous 500. A price increase of a whopping 25 percent.
More news about Kaufland, Aldi, Rewe and Co:
The content of “Becel Classi” fell from 250 to 225 grams. The price is 1.99 euros, an increase of eleven percent, and Lätta also has less content: 450 instead of the previous 500 grams. At the constant price of 2, 19 euros an increase of eleven percent. (oa)