To save money, consumers hope at rewe, Edeka, Aldi on offers and bargains. Organic shops are being avoided more and more.
Many people believe that the products are much more expensive than rewe, Edeka or Aldi. After all, discounters in particular advertise that they are particularly “cheap”. The boss of the organic chain Alnatura now claims that it’s basically the other way around.
Rewe, Edeka, Aldi not as cheap as you think?
Due to inflation, the organic sector is experiencing “the worst slump in 35 years”, as Götz Rehn, head of the Alnatura organic chain, said in an interview with the “Süddeutsche”. Customers would want to save and are therefore more likely to visit discounters.
But that supermarkets are cheaper than organic shops is a fallacy. “We don’t have any real prices, the prices lie,” the 72-year-old entrepreneur complains. Objectively speaking, organic products would even have a lower price than goods from the supermarket for the same quantity.
Bio-Chef accuses discounters and supermarkets of “subsidized mass-produced goods”.
Because the mass-produced goods from Aldi, Rewe and Co. are subsidized by the state. And through the taxes, the consumer ultimately bears the cost of production. But nobody would see that in the branches – and therefore would not know the “true price”.
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However, even in everyday business, some organic items are significantly cheaper. The organic boss is well prepared and, of course, mentions a few examples in an interview with the “Süddeutsche” where organic products are cheaper than their counterparts in the discounter.
However, this only reduces the existential worries slightly: The Alnatura founder fears for his industry if customers continue to avoid organic markets.