They have only just started to hit the market, but they are already asking to be abandoned. Are you having Intel problems with your graphics cards?
we knew that Intel had problems with their Intel ARC but… to the point of considering closing or selling?
The firm John Peddie Research has carried out a complete report on Intel’s GPU division, and it’s pretty daunting. According to this report, which comes to us via WccfTech, Intel has invested more than 3,500 million dollars in this division in recent years, without making a profit. So advises to sell it or close it.
It should be clarified that, although they are now on everyone’s lips, Intel ARC gaming cards are only part of the GPUs that the company manufactures, since it also has various cards for professionals and servers. In addition to Integrated GPUs in laptops.
The report explicitly talks about dGPU or discrete GPUs, that is, graphics cards. It seems risky to close or sell a division, when its Intel ARC gaming cards are about to hit the market.
The big problem for Intel is that the GPU market is very hostile, dominated by two very powerful companies, such as AMD and NVIDIA.
It is true that Intel has not shown good results with its integrated GPUs in laptopslike the Intel Xe, Iris and the like. They fulfill their function of offering graphic support without too many demands, but they cannot compete with the most powerful models from AMD or NVIDIA.
There were hopes pinned on its new line of Intel ARC gaming graphics cardsand Intel had its window of opportunity a few months ago, during the tyranny of cryptocurrency miners, when there was no stock of cards and the few that came out cost triple.
But now the market is awash with powerful (albeit over-exploited) second-hand cards coming from crypto farms at bargain prices, and sales of new cards have fallen by 50%, also lowering the price a lot.
The Californian company has been delaying the launch of the Intel ARC, because the drivers are not quite ready. The models shown so far are not too powerful, with the Intel ARC A750 on par with the RTX 3060, and with the low prices of now, and the new generation RTX 4000 just around the corner, Intel is going to have a very difficult time competing.
But nobody said that this would be arriving and succeeding. Intel It would take several years to know if it can really compete in the gaming market. Will he have enough patience, or will he end up selling or closing his GPU division?