Than to the designer of Balenciaga, Demna Gvasaglia likes to attract attention and ‘hit a chord’, for better or worse, that’s a fact. Today is for the garbage bag inspired bags that have gone on sale in some of the firm’s boutiques for about €1,700 and that they already made people talk when they presented their autumn-winter 2022 collection, last March.
The reactions have not been long in coming in networks, where the controversy is a sweet that is received with pleasure, but it is still the raise blisters one of the hallmarks of the ‘new Balenciaga’.
His career confirms that Demna Gvasaglia is the king of controversy, with shocking details such as the ‘Ikea-style’ bag who already took out the mark five years ago or, of course, when he dressed kim kardashian with a jumpsuit that covered even his face at the penultimate Met gala, in September 2021.
In even more recent times, some sneakers that the brand presented and that come standard with worn look.
The discussion about the suitability or inappropriateness of these shoes was not made, as was an argument that Demna’s firm has had to face on several occasions: the glamorization of poverty. Because that’s exactly what happens with the bags that today are the focus of controversy.
The Balenciaga bag, of scandals and claims
To understand what lies behind a bag-garbage bag made by Demna Gvasglia for Balenciaga, let’s take a step back and remember the brand’s fall 2022 show, which took place last March.
Balenciaga did not want then to remain on the sidelines of the war between Russia and Ukraine and he positioned himselfnot only deleting all the images from his Instagram account to leave the blue and yellow flag and raising funds, but recreating in the show itself, a gigantic roundabout full of snow inside which a blizzard was happening, in a sincerity towards the situation that stirred up the past of its creative director, Demna. He too was (is, in his words) a war refugee.
“This parade needs no explanation,” he declared then. “It is a tribute to the intrepid, to the resistance and the victory of love and peace.”
and the bags Trash Pouch that were first shown then had a lot to do with this. Because among a majority of black looks, in mourning, they appeared, this XL bags reminiscent of garbage bags and that many of the models had been dragging along a meager path through the snow. Something that certainly did not seem like a coincidence.
This model of large tote bag it has in effect the shape of a garbage bag made of supple skin and shiny to imitate the finish of plastic, and elastic handles to hold it.
But like everything that surrounds the figure of the Balenciaga designer, moving along that fine line between vindication and controversy, always something to talk about. Especially if it has to do with a garbage bag-bag that costs about 2,000 euros.
On this, Gvasaglia has declared to the publication ‘Women’s Wear Daily’: “You can’t miss the opportunity to do the most expensive garbage bag in the world, because who doesn’t like it a scandal in the fashion world?”.
Of scandals and geniuses, this is Demna Gvasaglia
When, in September 2021, after the appearance of Kim Kardashian ‘without a face’ at the Met, from Yo Dona we asked several fashion experts about the controversial figure of the Balenciaga designer, about whether he was a genius of fashion or marketing , Peppa Well, executive director of the Association of Fashion Creators of Spain (ACME), said that the creator, of Georgian origin and trained in Antwerp, “makes fashion shouts, that reflects the situation, everything cannot be a complacent and kind language”.
A position similar to that of other fashion experts, who maintain that Demna Gvasaglia has been able to transfer to a new century, to a new audience, to a new generation, a new look, and has done so by collecting all the keys of the master Cristóbal Balenciaga, with modernity.