Natalie Batlle (Juno House): "Until now there were no spaces that worked for the conciliation of women"

Natalie Batlle (Juno House): "Until now there were no spaces that worked for the conciliation of women"

Natalie Batlle was born and raised in Chicago (USA), although her father is from Barcelona. She is the living example of enterprising woman and passionate woman who juggles to be able to reconcile the challenge of a professional career with the complete dedication of a conscious motherhood.

She defines herself as a passionate, ambitious and enterprising woman while being the mother of Eliot and Chloe. She participated in the presidential campaign of Barack Obama in San Francisco, and later moved to Barcelona to work at the Edelman communication agency. Later this same company offered to join its offices in New York. She lived there for three years, while traveling around the world producing content for large multinationals. It was at this stage that she met Liana Griegwith whom he founded JunoHousea unique and disruptive space for well-being, motherhood and professional growth that did not exist until now, with the purpose of creating a collaborative ecosystem between women and boost the local economy.

What drives you to create Juno House?

The idea of ​​creating Juno House was born during my first maternity leave. When my son Eliot was born, I was in Barcelona and I realized that there were no spaces that worked to reconcile women’s professional and personal lives. It was there that for the first time I thought about the possibility of creating a space that would work precisely for conciliation, a space designed by and for women where they could grow both professionally and personally.

After discussing it with other women, whether they were mothers or not, I realized that there was the same shared need and it became clear that conciliation went far beyond motherhood, which is why I began to conceive a project based on the international trend of creating global and productive spaces under one roof that allow professional and personal development and that promote collaboration and connection between women. In other countries like England or the United States (I was born in Washington) these types of spaces are much more fashionable. In fact, it was during my years living in New York that I was able to see clubs focused on women and their careers grow.

Along with my two partners, Liana and Eva, we saw the shared need to create a space to share projects and ambitions with other women, a space to interact collaboratively and where anything can happen. Thus, from this problem solving, Juno House was born with the purpose of satisfying the real needs of women who seek professional growth in a conciliation environment without having to give up their personal growth as a woman.

What is the philosophy of the club?

Juno House’s philosophy is based on the principle of collaboration over competition, to create a collaborative, diverse, intergenerational and intercultural community of women. A space that inspires, empowers and brings women closer to living a more balanced life.

What profile do the women who attend have?

The profile of women who are members of Juno House are businesswomen, entrepreneurs who seek to see their projects grow, mothers who want to continue projecting themselves, etc. in short, women looking for a place to develop and grow without anything stopping them and without having to give up anything.

After 4 months since we first opened the club, Juno House has almost 500 members who come from very different sectors: from finance, marketing and communication, art and culture, fashion, science, health or gastronomy. As for their origin, 70% are from Barcelona and the remaining 30% are international.

What services can be found? Can it be considered a luxury space?

Juno House is located in La Farinera d’Aribau, an iconic building dating from 1915. It has more than 1400m2 divided into two large spaces: La Nave, the central space specialized in professional development that has Juno Café, where daily breakfasts and meals; a space for events, talks, conferences and networking; individual meeting rooms; a podcast room for members to create their podcasts at Juno House with an exceptional team; a library and also the Juno Shop, which is a small space for members who wish to present their brands or products, helping them to grow and give them visibility.

On the other hand, we find La Farinera, which is a four-story building dedicated to the care and well-being of women: Juno Studio, located on the top floor, is a room where yoga, pilates, barre or meditation classes are held; Juno Glow, a space dedicated to the self-care of members with beauty and wellness treatments. Little Juno, the dedicated space for the youngest of families who are also welcome at Juno House. It is a cheerful and radiant space designed to obtain the desired balance between the personal and the professional. Finally, on the first floor is the Club Housedesigned for leisure and an area to hold private dinners or events.

Regarding the subject of luxury, we consider that Juno House is a small oasis in the middle of the city, an urban refuge, so in a certain way we could consider it as an accessible and warm luxury in the middle of Barcelona. In addition, we collaborate with brands that are partners from different sectors that help us create unique and different experiences for our members.

What are the services most demanded by clients?

Currently, we see how 86% of female members have a special interest in the networking which is created in Juno House. Every week we prepare special content for them: from talks, conferences, events in collaboration with other brands and partners, etc. We want Juno House to be a space that catalyzes talent and encourages networking and synergies. In fact, a dozen projects created by different Juno House partners have already emerged and we are very happy and proud that the club has been the promoter and center of these new projects.

Likewise, the part of the ship designed to work is also one of the services most demanded by the members, followed by our Juno Studio and show room (JunoShop).

How is it managed? Is there any kind of fee or method of payment?

Each member has an annual membership, approximately 140 euros per month as a base, but the final cost will depend on the services used. It can be paid in monthly installments or in a single annual installment.

How does it favor conciliation and the professional life of women?

Juno House is a space conceived by and for women. Thought from a holistic and conscious perspective, it has been designed under the user experiencethat is, all the spaces have been designed taking into account the needs of women in their day-to-day life and thus cover everything they need both personally and professionally.

What exactly does the W2W (Woman to woman) concept consist of?

The philosophy of the project, which is that of collaboration over competition, allows us to coin the term Woman to Woman (W2W) that is based on the collaboration between women to create a great community that facilitates personal and professional development. Juno House wants to promote a new era of female leadership while boosting the local economy.

How can connections be made? networking at Juno House?

Every week we organize sessions of networking at Juno Café so that members can register to meet other members and their projects, create synergies and opportunities. In addition, we also organize different events a week, all of them designed by and for the members: from creative workshops, coaching, talk on a particular topic, round tables, etc. The members are at the center of our reason for being and that is why we work to offer them quality content where they can grow and be part of a large community of women.


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