Starting next year, EA Sports will be the one to name LaLiga (currently sponsored by Santander). According to the newspaper MARCA, the agreement will start from the 23/24 season, with a contract that will last for five seasons and that will seek an alliance that goes beyond the name, wanting to achieve the maximum similarity of the virtual world with the real world.
The leading video game company, creator of the most famous game in football history, will invest a figure of around 30 million euros giving an economic boost to Spanish League that does not stop growing, both football and economically and improving the relationship between the world of Spanish sports and the young public who love the world of gaming.
This surprising agreement between the two parties will be based on five pillars, technology, digital, content, grassroots sport and branding. EA’s desire is to seek the greatest interaction with football fansnot only from Spain, but also from the rest of the universe that wants to consume this great tournament, where Lionel Messi He was in charge of encouraging much of his football career and managed to win 10 times with his former club, Barcelona.
Messi, champion of La Liga. (EFE)
“EA SPORTS represents the forefront of interactive football experiences, while LaLiga is the spearhead of football competitions in the worldwith unrivaled experiences for fans both on the pitch, on the broadcast and in the digital sphere,” said Javier Tebas, current president of LaLiga.
THE LEAGUE ANNOUNCEMENT ON TWITTER
In the statement presenting Electronic Arts they did not provide many details, but they did stated that the information about the products of the creators of FIFA in collaboration with LaLiga will be available in the European summer of 2023 and that more details of this new alliance will be known in the coming months which excites many.