Sooner or later it had to happen. Prime Video becomes the first major streaming platform to broadcast Spanish football. It sure won’t be the last…
Releasing dozens of movies and series a month is no longer enough to attract a growing stream of subscribers, as Netflix has found out the hard way.
So the platforms seek other ways to attract viewers. One of the most effective “hooks” is the sportuntil now a monopoly of telephone operators.
We already predicted a few months ago that Spanish football would reach the big streaming platforms, and it has come true: Amazon Prime Video announces the broadcast of LaLiga SmartBankwhich is the marketing name of the Second Division of Spanish football. Okay, it’s not the Champions League or the First Division, but it starts for a reason…
This time, it is not an exclusive. Nothing less than 10 platforms will broadcast LaLiga SmartBankthanks to a new non-exclusive marketing format launched by La Liga de Fútbol.
With the closure of stadiums due to the pandemic and armored matches after the exclusive contracts of certain operators, it is obvious that in recent years football has lost exposure. It’s getting harder to see.
With this non-exclusive measure, La Liga meets the objective of increase the visibility of the Second Divisionand at the same time it manages to make a business by selling the same package of matches to numerous platforms.
LaLiga SmartBank can be seen on Amazon Prime Video, Euskaltel, R, Virgin Telco, MásMóvil, Yoigo and Guukin addition to in Movistar and Orangewhich have the exclusive rights to the First Division, along with DAZN.
As La Liga explains in a press release, these platforms will launch a new channel called LaLiga SmartBank TV which will offer the following:
- The eleven games of each day of LaLiga SmartBank live
- The six matches of the promotion phase to LaLiga Santander (play-offs) live
- Accessory Summaries
- Weekly Highlights Program
Matches will be broadcast in all official Spanish languages that are spoken in the provinces of origin of the teams involved.
The narrators in charge of broadcasting the LaLiga SmartBank matches will be Xavi Rodriguez, Dani Fernández, Jordi Pons, Lluís Izquierdo, Alba Oliveros, Héctor Ruiz, Sergio Ferra and Axel Martínez.
The cast is completed by top-level commentators such as former soccer players Javi Márquez, Alberto García, Pedro Nieto, Lluís Carreras, Esteban Suárez and Jofre Mateu.
This year, Second Division matches are going to be more accessible than ever. Great news for football fans who can’t get to the stadiums.