TikTok and its short videos have won the format battle. instagram looks like not knowing what to do to compete TikTok, after copying the vertical format with its Shorts. Even Facebook is making changes to the feed to get closer to the platform. In the meantime, TikTok is testing mini-games within the app.
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caliber partners and HTML5 games
Click here on mobile to play Mr Aim Lab’s Nightmare! https://t.co/UTHBXLVJuK
— Aim Lab (@aimlab) July 28, 2022
Simple games, designed for the vertical format and from developers such as Vodoo (Paper.io2), Nitro Games (Medals of War) and AIM Lab, among others. The goal is to bring exclusive games to TikTokwhich can be run from the application itself, without the need to install anything on the phone.
As in the rest of TikTok posts, you can like, comment and even share the game on other social networks. In this way, the viralization tools that are so important on the platform are promoted, and that will make it quite easy for developers and content creators to move games through TikTok.
The strategy makes a lot of sense, even more so considering that TikTok is already testing its own content streaming software. Bet on him gaming it is one of the last webs left to weave to further increase the retention time per user.
The internal tests, for the moment, include a list of seven games developed by the partners from TikTok. There is no date for its arrival, but American sources affirm that they are already being tested globally, so its landing seems close.