Panoramic view of the Barça building

La Liga: EA Sports, new main sponsor of the Spanish league in 2023

EA Sports it will become the main sponsor of the Spanish league from 2023-24. The league said that the video game company will replace the Spanish bank Santanderwhich is entering its final season as main sponsor of the second-richest European domestic league.

The league Y EA Sports they signed a multi-year contract, although further details about the deal were not immediately released.

The Spanish sports newspaper, Brandsaid whatand EA Sports will pay 30 million euros ($30.7 million) per season to the Spanish league in the rebranding deal that includes the first and second divisions and other league-related competitions, including youth teams and esports.

New logos and audiovisual features will be implemented when the new agreement begins in 2023.

“The agreement paves the way for new experiences, deeper game integrations, improved broadcast communications and commitment to grassroots initiatives,” the League said in a statement.

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Source: Record

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