For years, Disney maintained a double position regarding the inclusion of the LGBTQ + community. During decades, company executives sought to include them by trying to hide these proposals from the conservative right.
For example, since 2009, in the Orlando park is performed Riptide party. One of the biggest LGBTQ+ parties in the world.
Though Officially, Disney does not sponsor or organize the event, but only “offers the water park”. Despite receives a large sum of moneynot only for renting the park but for the drinks of the party participants.
“You can let your hair down and be who you are here ”, assured Ed Czemerych, one of the organizers of the party. “If you want to wear Tinker Bell wings or a rainbow-colored Mickey-shaped pin on your hat, you’re comfortable.”held.
According to Sean Griffin, a professor of film and television at Southern Methodist University in Texas, Disney first identified LGBTQ+ people to broaden the market in the mid-1980s. For two reasons he aimed to captivate a new audience:
- It was about a generating a small but not insignificant revenue stream, since they spent a lot of money in the parks.
- For maintain goodwill among company personnelin which many of the workers identify as LGBTQ+.
A) Yes, Disney began winking at the LGBTQ+ community. According to Griffin, for example, Ursula in The Little Mermaid had an uncanny resemblance to a drag queen and characters like Dumbo or the ugly duckling were rejected by strangers or for being different and that difference became the key to success.
Though the company recently began showing itself publicly in a concrete way in favor of the LGBTQ+ community. And she passed it on through its merchandisingfor instancebegan selling Micky Mouse headbands in the shape of rainbow-colored ears in its park stores called “Rainbow Love”.
Also, in its contents and characters. Their new movies, like Lightyear or Thor: Love and Thunder, included LGBTQ+ scenes and characters. For example, the scene of a kiss between two women.
In the last hours it transpired that there will be no more “fairy godmothers” in the parks. These measures and new content opened the controversy and involved censorship in different countries, which also implies loss of viewers and numbers at the box office.
Different international media, such as Fox News, also accused Disney of “promoting a sexual agenda in young children,” according to host Laura Ingraham. Like the Twitter social network where hashtags boycotting the company were made, for example, #boycottdisney.
let’s remember that shares have fallen 41% in the past year. It will be necessary to see how these new measures continue to impact the public and the industry and what position the company will adopt.
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