San Diego. It is the most expensive television fiction in history, with a budget of more than 450 million dollars for its first season, and Amazon Studios raised the expectation this weekend for “The Lord Of The Rings: The Rings Of The Power” with a spectacular presentation at Comic-Con, the most important fair in the world of entertainment.
The e-commerce giant signed Stephen Colbert, one of the kings of American television, to show fans of the saga the first images of this series, co-directed and produced by the Spanish JA Bayona, which will arrive on Amazon Prime Video on September 2.
“It’s a story of hope and stepping into darkness. This is JRR Tolkien, it’s first and foremost a story of loss,” Colbert assured before thousands of followers who lined up, some overnight, at the San Diego Convention Center to be the first to see an appetizer of the blockbuster, now available online.
With an impressive technical level, each of the eight episodes that make up this first season promises to replicate an experience similar to the films of the original trilogy.
This was stated by its executive producers, Patrick McKay and JD Payne on a stage with wrap-around screens to which, however, Bayona did not go up because he was filming in other projects.
“There’s a lot of anticipation and a lot of passion among the fans, we didn’t want to let anyone down. We’ve been secretly working on this for four and a half years, all the while wondering how we could do better,” said a smiling McKay.
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According to the plot advances, the argument is set “thousands of years before” the events narrated in “The Hobbit” and in the trilogy of “The Lord Of The Rings”, with no trace of the “One Ring” for which they fought. Tolkien’s protagonists on the big screen.
A prosperous kingdom, Númenor, and a new batch of characters (the Puerto Rican Ismael Cruz Córdova, among them) will be the center of this new story that, according to its creators, draws from the foundations that the writer laid in his famous collection of novels.
“It’s a human story. Imagine that your house, your family, your job and the things that matter most to you are taken away from you. How far would you go to protect everything?” Payne said.
In its attempt to establish itself as one of the powers of the new television market, Amazon acquired the rights to the universe created by Tolkien in 2017 with the commitment to produce 50 hours of fiction.
Now, the directors assure that during the last five years of production and filming in New Zealand they have had full creative freedom, and an ambitious budget of more than 450 million dollars, so that one of the most important sagas of cinema jumps to the small screen in the best possible way.
The series has become ubiquitous at Comic-Con, a fair where Marvel, DC Comics and Hollywood’s biggest blockbuster franchises present their novelties to enthusiastic fans who flock to this mecca of the “nerd” world every year.
Months before, “The Lord of The Rings: The Rings Of the Power” occupied the most expensive advertising space in the USA, the Super Bowl, to release a very brief trailer before the general public.
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Amazon Prime Video’s efforts to advertise fiction have overshadowed the other highlight of the event: the sequel to “Game of Thrones”, which will be presented on Saturday with the title “House of the Dragon” and it will premiere just a week before, on August 21 on HBO.
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At this level, the only factory that will be able to deal with television fiction will be the almighty Marvel, which for the first time will divide its presentation into two days, one focused on animated projects and the other on the future of its series and movies.