Remember the most awaited moment of this edition of Hair Pantene 4: the day when the eight candidates in competition went to the make-up room, chose what they were going to wear – with the precious tips from stylist Gabriela Pinheiro – and prepared to face the lens and relentless lights of photographer Gonçalo F. Santos. This was one of the most important challenges of this contest: the moment to star in the fashion editorial at ACTIVA.
It’s all set. The production team, the judges, the photographic equipment, the set up, all in keeping with the theme. Spring calls for an explosion of flowers, and a romantic swing, with the Guincho sea in the background. Candidates for the stage, hair in the wind, action!
Emma loves fashion and acting and dreams of an experience in one of these areas. But since it’s best to play it safe, she prepares to enter the medical school. Persistent and a fighter, this is the 4th time that she has signed up for Pantene Hair, so giving up is not her choice. A redhead from birth, her hair was darkening and losing its natural color, so she started coloring. She wants to show everyone that it’s possible to have strong, beautiful, colored hair.
Born in Ukraine, Anastasiya came to Portugal as a child. She is an Influencer Marketeer and works with digital content. Successfully, as she is the queen of Tik Tok, a social network where she already has 300,000 followers. She applied to Pantene Hair because she believes that with this experience she will learn more about fashion and photography. Owner of long, straight blonde hair, she is focused on making her dreams come true. Not forgetting, however, the family she has in Ukraine, which faces times of war and difficulties. “Fortunately – and for now – everyone is fine.”
He was born in Águeda, but his Asian traits suggest his Chinese ancestry. That’s how, by the way, they know her in the meanders of Pantene Hair: “the Chinese”. A student of Medicinal Chemistry, Patricia takes advantage of her mastery of Mandarin to do legal translations into Portuguese and helps her mother sell clothes through social media. With a strong yet flexible personality – just like her long straight dark brown hair – she loves a good challenge and wants to represent the diversity that Pantene stands for.
They call her the pageant’s Miss Congeniality. When she’s not in college, where she’s in the 2nd year of Human Resources, she works as a receptionist at a gym. Ana is a lady with long hair, between blonde and red, with manners and says that this is an element of her identity and, although she has undergone natural changes, she loves it as it is, even because its tone changes. according to the seasons.
Maria is a surf teacher, works in a restaurant and is in her second year of Psychology. Managed by Central Models and Elephant, she also does some modeling work, especially for social media. Music is also a passion for the candidate: she has been playing the guitar since she was 6 years old and has been learning more about this instrument through tutorials she sees on Youtube. Her hair, natural blonde and very strong, lives up to the nickname “the surfer”.
Madeirense, born in Funchal, Fátima attends the 3rd year of Social Communication in Santarém. She is used to catwalks and cameras, as in addition to being a student, she is also a model at the Affection agency, like her older brother. She takes care of herself and her long, wavy hair, so she always takes a little time for herself. Determined to enter Hair Pantene, this is the second time she has applied to the program.
Graduated in Marketing Management, she is attending a postgraduate course in Digital Marketing in Porto, where she lives, but her dream is to go to London to work. She applied for Pantene Hair because she thinks her hair conveys everything she stands for, her history, her strength and her race. Over the years, she learned to value herself: after having lived in an abusive relationship, she realized that she alone makes her choices and defines the direction she wants to take in her life.
He lives near the beach and the sea has always been present in his life. Maybe that’s why he dedicates himself entirely to the modality he chose, to practice and teach, surfing. Relaxed but fighter, he goes after what he wants and always tries to find the right way to achieve his goals. With an agency, he has already worked as a model and taken a photography course to understand what it’s like to be behind the camera and get to know the other side of fashion.