The League has run out of broadcast in China. Super Sports Media has decided to stop paying the organization chaired by Javier Tebas for broadcasting the matches of the national competition. In a once again strange and lacking transparency move, the club management has seen how the company has aborted a broadcast commitment they had made until 2029.

The pact established that Super Sports Media He had to pay 50 million euros a year to the League for the retransmission of the matches, this being one of the most lucrative foreign contracts. The company, which gave by parties through the platform of streaming iQiyi Sports –which also broadcasts the Premier League and the Asian Champions League with better audiences– decided not to go to his commitment to pay last January for broadcasting the 2021/22 season. After months of negotiation, the pact between the companies has been completely broken.

The League has decided to take legal action against a company with which it had close ties after creating a joint venture three-legged joint venture in China: Mediapro, the Tebas organization and Wuhan DDMC Football Club Management Co. Ltd –owner of Super Sports Media and in turn of Granada CF–. Not in vain, the CEO of the Nasrid club, Sophia Yang, has had to go out and explain to the press that the complaint does not affect the club directly, although yes to the company to which it reports.

The Chinese company began to give the League during the 2019/20 season. During the pandemic, Super Sports Media managed to extend a contract that ended in 2025 until 2029 at a very affordable price. However, they have now decided to stop paying after acquiring the Premier League rights that were previously held by PPTV during the last season. It is possible that the sudden departure of Messi and the non-arrival of neither Mbappé nor Haaland have caused that the company did not have the slightest interest in paying the agreement.

As reported sports businessthe League will now put the rights out to tender in search of someone who will pay the 50 million, although they are aware that in the current scenario it is difficult to achieve that return. The competition starts in just a month and a half and the shortage of flashy signings in the competition could greatly affect the auction. So what La Liga is one of the competitions that has cared for China the most in recent years putting propitious schedules so that the public of that country is hooked. At least, that is what they always defended from the bosses to put games at 12 and 2 p.m.

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Peggy McColl

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