Carl Pei is still Carl Pei. Now at the helm of Nothing, the strategy is practically identical to what we saw with the OnePlus One: a mobile that we will know everything about before it is presented, and that can be purchased under an invitation system. OnePlus has been away from this purchase method for years, but with Nothing they return.
You will not be able to buy the Nothing Phone (1) so easily
Invitation systems seemed extinct. OnePlus stopped betting on them when it began to be “just another brand”, but with Nothing Carl Pei wants to repeat the strategy with his Nothing Phone. The phone will be restricted to certain marketsleaving out the American (something especially curious, since the only unit they have sent to create conversation has been the American youtuber Marques Brownlee).
In Spain it can be bought but it seems that, at least initially, you will need an invite to get it. Initially, the number of invitations will be limited. As the production number increases, will increase their number.
Nothing points out that, being a small company, they do not have the capacity to produce millions of devices. According to Pei, there were two options: delay the sale, accumulate units, and put it up for sale, or sell phones as they come off the production line. The latest leaks indicate that this Nothing Phone will be a mid-range with a SoC from last year, the Snapdragon 778+, moving away from the high-end aura we saw with the OnePlus One.
This information collides with that advanced by Nothing for the Spanish market, where they pointed to distribution of the Phone (1) in some of the main operators. It remains to be seen if, after a first round of invitations, the phone can later be bought without any problem, after the initial hype.