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Nike, a manufacturer of goods and clothing for sports, has decided to leave the Russian market. This is reported by Reuters, citing a Nike statement sent by e-mail.
Shortly after the start of the Russian invasion of Ukraine, Nike announced the suspension of work in the Russian market, but had not previously spoken of a complete withdrawal from the country.
At the same time, as write Vedomosti June 23, from March to May, the number of Nike mono-brand stores in Russia has already decreased from 116 to 56, of which 19 were temporarily closed. 37 Nike outlets are operated by IRG.
According to the publication, Nike has already notified her that it will not renew the franchise agreement. IRG said Nike stores will be closed once stocks run out.
In total, since the beginning of the war, about 1,000 foreign companies operating in all sectors of the economy have announced the suspension of work in Russia or the complete withdrawal from the country. calculated Yale School of Management.