It is one of the most anticipated news for Primark customers and clients and the company intends to fulfill their wishes: it will open for online sales.
Due to the push of other giants in the sector, that of low-cost clothing, Primark has decided to make the leap, first of all, in the United Kingdom, with the intention of transferring it to all of Europe, including Spain.
It will be based on the purchase system of Click&Collect, a method already applied by other firms such as Zara and Mango. That is, you can buy through your online store but the orders will not be sent home but must be collected at the establishments.
It is expected that it will be in 2023 when it will be possible to buy in Primark online, since it is the second continental market for the brand, only surpassed by the one it generates in the United Kingdom.
The textile chain Primark, owned by the Associated British Foods group, registered a turnover of 1,727 million pounds (2,009 million euros) in its third fiscal quarter, ended on May 28, which represents an increase of 81% compared to the same quarter of the previous year at a constant exchange rate.
Sales in the quarter were 4% above the level recorded in the same period of the last financial year before the pandemic three years ago, although in comparable terms sales were 9% below the comparable quarter pre-COVID- 19.
In this way, so far this year the British textile chain has increased its income by 69%, to 5,267 million pounds sterling (6,129 million euros). Thus, the firm is confident of offering an adjusted operating profit margin for the full year of around 10%.
The multinational has highlighted that in the quarter all its stores remained open, in contrast to the situation of the previous year, when a substantial number of establishments remained closed until April 2021. Likewise, the company has highlighted the boost to its sales related to the reactivation of tourism and face-to-face work.
Primark’s like-for-like sales in the UK and Ireland improved markedly in the quarter, while in continental Europe performance only started to improve towards the end of the period following the removal of all Covid restrictions still in place.
In the UK, total sales were well ahead of last year, up 61% and up 2% compared to pre-COVID-19 levels, while comparable sales were still down 4%.
Likewise, quarterly sales in continental Europe were 106% higher than last year and 7% higher than the comparable period three years ago, with a 20% increase in retail space. However, in comparable data, sales decreased by 15%.
Looking at the US, Primark’s total sales in the quarter were 34% above pre-COVID-19 levels thanks to new store openings.
“The return of tourism and more office work combined with an improvement in the weather in all our markets was reflected in a strong reaction from customers to our fashion collections,” the company highlighted, noting the significant increase in sales of articles for the holidays, such as bathing suits and beach towels.
At the end of May, Primark had 403 stores and plans to open another five stores before the end of the year, including Chieti and Bologna in Italy, Brno in the Czech Republic, Tallaght in Ireland, and in New York, United States.
“We are making good progress in developing a strong pipeline of new stores for the next fiscal year and meeting our ambition of reaching some 530 stores by the end of our fiscal year 2026,” the company said.