Spain has been the only Western country without Google News for eight years. In 2014, the Canon AEDE, established during the Government of Mariano Rajoydrove the tech giant out of our market.
Today it returns to our country thanks to the transposition of the European directive on Intellectual Property, good news for the press sector. The return of Google News represents a step forward in the normalization of the freedom of news business, an inseparable part of the freedom of the press.
The Canon AEDE, promoted by some traditional media in our country, prevented press publishers from freely negotiating their copyright with Google. The “inalienable right” to charge for the news, established in article 32.2 of the old law, forced them to collectively manage that right.
In the transposed directive, however, the European Union (EU) opens the door for publishers to negotiate their rights, and even for them to waive them if they so decide.
The benefit of the transposition, historical claim of the editors, is threefold:
1. It allows the media to negotiate individually with the aggregators the rights to their news, guaranteeing the freedom of information enterprise.
2. Causes the return of Google News to Spain, a service that considerably boosts the reach of quality news produced by the media.
3. Opens the doors to the launch of Google News Showcase, a program that will articulate the management of publishers’ rights and that aims to promote content premium of the media.
Even though some legacy media continue to defend collective rights management and criticize Google’s new initiatives, the vast majority of publishers have already signed agreements with the tech giant. Agreements that will be reflected in Showcase.
It should be remembered that the Canon AEDE has barely raised 10,000 euros a year, about 60,000 since it has been in operation. An insignificant amount when compared to the 80 million euros per year that the employers of traditional newspapers (formerly AEDE and now AMI) expected to collect when the rate was approved.
In the new framework, it will be the publishers who can define their strategy in relation to how they distribute their news and under what conditions.
The news is an advance for the freedom of the information company, a necessary condition to guarantee the right to freedom of the press.