Burger King starts new campaign: Customers go to the barricades! – “Hello McDonald’s”
Burger King and McDonalds have always been rivals. Both fast-food giants have juicy burgers and fries for little money.
Both companies try again and again to win customers for themselves with campaigns. But an action by Burger King seems to drive some customers away.
Burger King: Ten days only veggie burgers
For many fast food fans, a delicious burger also includes a juicy meat patty. But that is exactly what is no longer available in some Burger King branches for ten days. As the “Westfälische Anzeiger” (WA) reports, only veggie dishes are currently being offered in two branches in Switzerland.
From June 13th to 23rd, only menus without meat will be available in the Burger King at the central station in Basel and in a branch in Geneva. “With this campaign, Burger King is pursuing the goal of showing meat lovers how delicious plant-based alternatives can be,” quoted the “BZBasel” as saying a spokeswoman for the company.
Burger King completely meatless – customers go on the barricades
Instead of beef, fish or chicken, all burger buns are topped with meat substitute products. Instead of whoppers and the like, 14 meatless alternatives are on the menu. Customers can order “Veggie Nuggets”, a “Long Veggie” or the “Veggie Whopper”. There should even be burgers with halloumi.
A few facts about Burger King:
- American fast food chain
- Based in Miami-Dade County, Florida, founded in 1954
- there are around 17,800 branches in total
- Burger King now has a delivery service
In terms of taste, they should be in no way inferior to the meat burgers: “Nevertheless juicy. Still grilled on an open flame. Still as hearty and delicious as ever,” says the Swiss Burger King website. And further: “Our plant-based meatless patties cause up to 90 percent less CO₂ emissions than conventional beef patties.”
Burger King fans angry! “Hello McDonald’s”
Some meat lovers therefore went on the barricades on social media. Go without meat for ten days? An absurdity for them. At “Nau.ch” they let their frustration run wild: “This marketing specialist should be fired without notice. I want to go to the Burger King, not the Veggie King.” Some even want to turn their backs on the fast-food giant: “Bye Burger King. Hello McDonald’s!
More news about Burger King:
The normal dishes will be back in a few days. (cg)