Javier Oliván will be the new number two of Meta, the company that brings together Facebook, Instagram and WhatsApp, and will become the right hand of Mark Zuckerberg after the departure of Sheryl Sandberg, who until now was responsible for operations. “When Sheryl joined me in 2008, I was only 23 years old and barely knew anything about running a business. We had built a great product, the Facebook website, but we still didn’t have a profitable business and were struggling to go from being a small emerging company to a true organization,” said the entity’s CEO.
“Sheryl designed our ad business, hired great people, forged our management culture and taught me how to run a company. He created opportunities for millions of people around the world, and he deserves credit for much of what Meta is today,” the mogul wrote on Facebook to fire Sandberg.
Later, in the same message, he already referred to Oliván. “Javi will become our next COO as he will now lead our integrated ads and enterprise productsas well as continuing to lead our infrastructure, integrity, analytics, marketing, corporate development and growth teams,” he continued. But this role will be different from that of his predecessor.
“Will be a more traditional COO role that Javi will focus on internally and operationally, building on his strong track record of making our execution more efficient and rigorous,” Zuckerberg clarified, accompanying the letter with other appointments. “As part of this, Molly Cutler, our Vice President of Strategic Response, will join the team of Javi and will report to Naomi Gleit.”
Oliván is in charge of developing the Metaverse, one of Meta’s great bets for the future. This Huescan, before developing his career in the company, was commissioned of its international projection when it was still operating under the name of Facebook.
