The attorneys representing Starbucks they demanded different mexican cafes what do not use the word “frapuccino” to offer said drink. The cases have been reported in social media.
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According to the law firm C&L Attorneys Intellectual Property Boutique, Starbucks registered the word frapuccino as a trademark since 1994 and in Mexico has been used on a daily basis since 2002.
Therefore, the word frapuccino and its derivatives belong to Starbucksso the lawyers asked Mexican coffee shops not to use this word on their products.
“In 1994, Starbucks registered the FRAPUCCINO trademark in the United States and, since at least 2002, has been using it continuously in Mexico in relation to products such as coffee, tea, coffee-based beverages, among others. , as well as in various services that include the marketing and advertising of beverages”, reads the document sent by the coffee shops.
According to a letter sent to the coffee shops, “the use and exploitation of the FRAPUCCINO brand in Mexico is exclusive” to Starbucks, which is why it is considered that it could “cause confusion in the consuming public.” For this reason, they requested that they not use the word if they do not have a license from the multinational.
Several cases have been reported on social networks, highlighting that of Atoinett Caffe in Boca Del Rio, Veracruz. Although the letter Starbucks was dated February 14 of the present, they just received it recently.
“Since we are local, we really do not want to have problems with such a large company for the use of a word. But since it is a legal procedure, we have to pay attention and remove it and we cannot use any variation or reference, “said the owners of the cafeteria.
For its part, Cafecito Corazón in Cancún invited its consumers and clients to change the name of the drink since: “Apparently Starbucks is telling us to remove the FRAPPUCCINO name from our menu. So how is a legal procedure, we have to pay attention and remove it and we cannot use any variation or reference, “they wrote on social networks.