THE Simple Organic, “clean” cosmetics brand, will open its physical stores and its e-commerce for small entrepreneurs. With the project, called Simple Guests, these businesses will be able to sell their products in the 27 physical points that the brand has, in addition to taking advantage of the company’s logistics. On the other hand, Simple will keep a percentage of sales, which will vary according to the partner brand.
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The initiative will be ongoing throughout 2022, with projects lasting three months. At the end of each quarter, Simple Organic will carry out a selection process to choose which new entrepreneurs will join Simple Guests.
To participate, those selected must have, above all, values similar to Simple’s, such as being linked to topics such as sustainability, conscious consumption and self-care.
The first brands that will participate in the initiative are Amai, Alma Velas, Chá de AutoEste, Marisco Edições, Pantynova, Purnat, Ressalva and Linus.
In this first edition, the brands were curated by Simple Organic’s in-house team, but the goal is that the next choices will also include suggestions made by customers.
“Our intention is to promote and support other entrepreneurs who go through the same difficulties we had in the past, we want to open doors for them to grow”, explains Patricia Lima, CEO of Simple Organic.
To increase business visibility, small entrepreneurs also participate in Simple’s institutional initiatives, such as a branded podcast.
Launched in 2017, in Florianópolis, Simple Organic was acquired in 2020 by Hypera Pharma and has a product portfolio that covers makeup, skincare, wellness and sexual care items.
In 2021, Simple grew 300% in digital channels and earned BRL 34 million. In 2022, the company expects an increase of over 150% in sales on digital channels, reaching hundreds of pharmacies and doctors in Brazil.
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