As part of Mother’s Day in the United States last Sunday, the Calvin Klein brand launched a campaign that went viral on social networks. The renowned clothing and lingerie brand became a trend by showing Roberto Bete, a pregnant trans man who is about to give birth to his baby Noah, along with his partner Erica Feeh, a transgender woman. .
The couple posed for photos wearing the brand’s typical undergarments: a black boxer shorts with white ribbon and colaless panties with the same design. Roberto took advantage of the cameras to show his belly and declared: “We can reproduce biologically or from the heart… our role in the world is to love and be loved.”
The Calvin Klein firm has also dedicated a few words in the photo caption of the publication. “Today, in support of women and mothers around the world, we highlight the realities of new families,” the brand wrote in its description, along with a carousel of photos full of images of single mothers and interracial couples.
The photo campaign had by far a positive impact on social network users, collecting nearly 30,000 “likes” on the post. In addition, it also received more than 420 comments.
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“I love seeing this anti-exclusivity campaign by a brand as legendary as yours”, “I am very proud that you document these stories”, “Thank you for sharing different types of motherhood”, “How nice. Long live diversity in all its types”; They were some of the many messages that can be read in the comments section of the publication.
On his Instagram account, Roberto Bete takes the opportunity to share with his more than 35.5 thousand followers the process of his pregnancy and the growth of his belly through selfies, photo productions with his girlfriend and various posts. His audience does not hesitate to leave the couple all kinds of encouraging messages, words of affection, congratulations and good wishes to start this new stage of life that awaits them: motherhood.