Sportradar expands in US betting market thanks to NASCAR

The National Association for Stock Car Auto Racing (NASCAR) has reached an agreement with the sports data and technology company Sportradar, which should further strengthen the status of the Swiss data provider in the US sports sector.

“Our partnership with Sportradar is a fundamental building block for the success of the NASCAR -Engagements in sports betting”, so Joe Solosky, Managing Director of Sports Betting, NASCAR. “As we began our journey into legal sports betting, our top priority was to protect the integrity of our product. Through this renewal, we will continue to ensure our drivers, teams and industry stakeholders are educated on our policies.”

What exactly does Sportradar do?

The US betting industry has been expanding rapidly in recent years and the multi-year deal with the stock car racing series builds on a previous agreement between the two companies. Sportradar is currently already a data partner of the NBA, NHL and MLB in the USA.

In 2021, Sportradar was able to identify 900 suspicious games around the world with its early warning system and more than 6,900 suspicious games were discovered in total in the last 17 years.

What is the goal of the cooperation?

The aim of the cooperation between Sportradar Integrity Services (SIS) and NASCAR is to develop the sport in a safe and responsible way. This includes the use of the Universal Fraud Detection System (UFDS) in the NASCAR Cup Series, Xfinity Series and Camping World Truck Series.

The agreed package also includes SIS’ education and prevention services the intelligence and investigation services and the integrity checking services, while the NASCAR even become the first North American sports league to use the Handle Estimation & Reporting Service. This quarterly report will help NASCAR understand the betting behavior of the NASCAR– Evaluate fans and show the organization current betting trends in US sports.

Andy CunninghamDirector of Global Partnerships, SIS, added, “NASCAR’s unwavering commitment to the highest level of competitive integrity has been instrumental in its success, and we look forward to continuing to serve its sport through our expanding portfolio of industry-leading products and solutions to protect.”

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