Ferdinand Marcos Jr.son of the dictator of the same name, won the presidential election from Philippines, with an absolute majority since 1986, when a revolution overthrew his father. An unofficial count showed that Marcos, 64, known as «Bongbong» in the southern country Asiaexceeded the 27.5 million votes needed to secure a majority.

The count returns the Marcos family to power, 36 years after they went into exile after being overthrown in a popular uprising. “I hope you don’t get tired of trusting us»Marcos said in a Facebook broadcast. Social networks were a strong point in his campaign.

“We have many things to do»he said, adding that “an effort as large as this does not involve a single person». Marcos Jr. received 29.9 million votes, more than double the 12.5 million votes of Leni Robredothe vice president, with 93.8% of the eligible ballots counted, according to the unofficial count of the Electoral Commission (COMELEC).

Despite their fall from grace, the Marcos family returned from exile in the 1990s. Since then, they have been a powerful force in politics, maintaining their influence with great wealth and connections. Marcos Jr. has been governor, deputy and senator; his sister, imeeis currently a senator, and her mother, Imeldaserved four terms in the House of Representatives, Reuters reported.

Strong man approach

Marcos has presented no real political platform, campaigning on a simple but ambiguous message of unity. His presidency is expected to continue the line of outstanding leader, Rodrigo Dutertewhose ruthless strongman approach proved popular and helped him quickly consolidate power.

One of the main advantages for Marcos was that he got Duterte’s daughter, Sara Duterte-Carpio, be his running mate, harnessing her father’s support and helping him make inroads into new electoral territory. The unofficial tally showed Duterte-Carpio winning the vice presidency by a huge margin.

Marcos was criticized for skipping presidential debates and making few media appearances during the campaign. This allowed him to limit scrutiny and control his messaging through a network of social media influencers and blogs.


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